The PC market has unquestionably been in decline and now, following Sony’s earlier exit, Samsung is to stop selling laptops in Europe.

Samsung said in a statement that the move was “specific to the region – and is not necessarily reflective of conditions in other markets.” Nevertheless Samsung’s exit will mean that it is not just the of end Samsung Windows laptops but Chromebooks as well. For Google this is likely to be unwelcome news.

Often lauded for their build quality and desirability Samsung Chromebooks were selling in enough volume. With PC demand coming from business and enterprise users consumer appetite continues to weaken.

Outside of the premium market laptop sales have fallen. Tablets and smartphones, augmented by cloud services, continue to increase at the expense of the laptop market. With its Android-powered smartphones and Galaxy tablets doing well pulling the plug on Samsung’s laptop lines may be a shrewd move.

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Andrew McLean is the Studio Director at Disruptive Live, a Compare the Cloud brand. He is an experienced leader in the technology industry, with a background in delivering innovative & engaging live events. Andrew has a wealth of experience in producing engaging content, from live shows and webinars to roundtables and panel discussions. He has a passion for helping businesses understand the latest trends and technologies, and how they can be applied to drive growth and innovation.

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