Advertising giant WPP goes hybrid with IBM

WPP, is the world’s largest communications services group, has chosen IBM to provide hybrid cloud services. This new strategic partnership includes a seven-year, $1.25-billion services contract for IBM to transform and manage WPP’s global technology platform.

In the agreement IBM will provide a service delivery and technology platform that allows WPP to integrate its operations while delivering significantly improved productivity. The agreement will enable WPP to innovate new digital services that will be run and managed within a global hybrid cloud infrastructure.

In 2013 WPP billed $72.3 billion and enjoyed revenues of $17.3 billion. Leading the field of advertising agencies it has acquired 300 agencies over the past decade and with this new agreement will continue to build its leadership in a digital and mobile world.

This new flexible hybrid cloud infrastructure will enable WPP to expand the use of big data and analytics to drive decision-making and amplify the creative process. It will also help WPP will continue to build its leadership in a digital and mobile world and enhance its ability to more quickly deploy new products and services using an IBM hybrid cloud.

“As the world’s largest communications group, we are seeking to exploit IBM’s cloud computing expertise to allow us to innovate and add value to both the service and the product we deliver to clients across 111 countries,” said Robin Dargue, WPP Group CIO.

This announcement is a significant milestone in the deployment of enterprise cloud and extends IBM’s position as the premier global cloud platform,” said Erich Clementi, Senior Vice President, IBM Global Technology Services. “Our secure, open enterprise cloud platform will enable WPP to quickly deliver new innovations to their customers.”
For the full press release visit the IBM website.

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Andrew McLean is the Studio Director at Disruptive Live, a Compare the Cloud brand. He is an experienced leader in the technology industry, with a background in delivering innovative & engaging live events. Andrew has a wealth of experience in producing engaging content, from live shows and webinars to roundtables and panel discussions. He has a passion for helping businesses understand the latest trends and technologies, and how they can be applied to drive growth and innovation.

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