Klaviyo, Omnisend or Mailchimp for a Growing UK Online Retailer
Klaviyo, Omnisend and Mailchimp price email marketing differently for growing UK online retailers, and the cheapest entry plan is not always the cheapest choice once list size and automation needs grow. All three bill for guest checkouts and abandoned carts, but Mailchimp is the only one that keeps billing a contact after they unsubscribe, which changes the real cost comparison for a trading Shopify or WooCommerce store with years of list history behind it.