About Compare The Cloud

About Compare the Cloud We've been making sense of the cloud since before it made sense. Compare the Cloud was founded in 2011, at a time when "the cloud" was a buzzword more than a business strategy. The industry was noisy, the choices were overwhelming, and the people who needed to make decisions were being buried under vendor marketing. We built Compare the Cloud to cut through that noise. More than a decade later, we've grown into one of the UK's leading technology media platforms — a trusted destination for IT decision-makers, channel professionals, and technology vendors who want insight they can actually use. What We Do We produce independent editorial content, video, podcasts, and industry analysis that helps businesses navigate the technology landscape. From cloud infrastructure to AI, cybersecurity to digital transformation, our content goes beyond the surface to examine architecture, real-world performance, and strategic fit. Our platform connects vendors with an engaged audience of 200k+ monthly readers, alongside a partner community that includes some of the biggest names in the industry — including IBM, Dell, Microsoft, Lenovo, Cisco, and TD SYNNEX. Our Approach We're vendor-neutral. We don't push products — we provide context. Whether you're a startup founder evaluating your first cloud platform or an enterprise CTO rethinking your entire infrastructure stack, our job is to give you the clearest possible picture, not steer you toward a commission. Our Story What started as a response to the chaos of early cloud adoption has evolved alongside the industry itself — from virtualisation and SaaS to edge computing, AI, and beyond. We've documented every shift, interviewed the people driving change, and built a platform that reflects the complexity and excitement of where technology is headed. Today, Compare the Cloud serves thousands of businesses and professionals across the UK and beyond, and sits at the heart of a thriving ecosystem of media, events, and digital content. The People Behind It Compare the Cloud was founded by Dan Thomas, whose deep technical knowledge and passion for making complex ideas accessible has shaped everything the platform stands for.