Consumer Experience – Observing Big Data – 360insights’s John Bird

Compare the Cloud interviews John Bird, General Manager for 360insights. John talks about how 360insights is a world-leading SaaS-based channel and incentive management platform.

What does Big Data mean?

Big Data is the phrase referring to a large volume of data, structured and unstructured. As this data is so large it is difficult to process through a typical database and needs to be analysed computationally to reveal trends and associations.

At Compare the Cloud we aim to educate everyone, from the newest startups to the largest technology companies in the world, in how best to drive their businesses forward. Using a strategic combination of business consultancy, content marketing, media series and events and workshops, to enable you to stand out from the cloud crowd.

Find out more about 360insights here: https://360insights.com/

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