Consumer Experience – Observing Big Data – 360insights’s John Bird

Compare the Cloud interviews John Bird, General Manager for 360insights. John talks about how 360insights is a world-leading SaaS-based channel and incentive management platform.

What does Big Data mean?

Big Data is the phrase referring to a large volume of data, structured and unstructured. As this data is so large it is difficult to process through a typical database and needs to be analysed computationally to reveal trends and associations.

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Find out more about 360insights here:

Big Data