How To Use Cloud Tech To Automate Your Sales On Scale

The internet has come along at a time when companies are starting to automate their services in an effort to be more efficient. To facilitate these changes, numerous applications and software are continually being developed to assist with automation and other related processes.

Cloud technology is one such provision that allows you to store data on internet-based applications. Today, businesses including those involved in sales are leveraging the power of cloud computing to make their work process less strenuous and more rewarding.

In this post, we take a look at four main ways in which you can use cloud tech to automate your sales process.

Data management

Storing data in the cloud using applications such as Google Docs comes with several benefits. For starters, you don’t need to worry much about organising the information as the software does it for you automatically. For example, any time you upload contacts, documents, and sales progress details randomly, the cloud tech will automatically detect whether they belong to one person or otherwise, and group them accordingly. Better yet, this technology updates this portfolio anytime you add new information to the database.

This function comes in handy in situations such as when you need to make a quick recap before getting into a meeting with a particular client. Instead of shuffling through the entire portfolio and possibly tens of documents in your storage, the application enables you to pick the key highlights in an instant. Needless to say, this is a time saver and a sure way of achieving increased efficiency.

Lead engagement

Most if not all users visiting your site usually have some inquiries to make concerning your products or services. While it can be a pleasure serving everyone individually to ensure they have adequate information each time they visit, doing so can be tiring and time consuming.

Luckily for you, there are numerous cloud-based applications that can do this work for you. A good example are the chatbots. Today, most companies are using these highly intelligent tools to make their websites more engaging while at the same time providing their users with necessary information that ultimately drives more sales. The bots work by saving details of questions asked by visitors and then coming up with the right answers for them.

The end result is reduced work for you and your sales team which allows you to focus your time and resources to getting new leads and closing deals with prospects.

Lead scoring

As a salesperson, one of the most difficult tasks you need to do regularly is to keep tabs on the current and prospective customers. To make your work more effective, it’s important to know how frequently these potential clients visit your site as it enables you to understand their level of interest in your offerings.

This is where cloud technology becomes useful.

Using a tool like Google Analytics, you can track not only the number of visitors your site serves daily but also identify anyone that passed by more than once. Using this and other forms of information, you’re able to approach these prospects and successfully sell them your product or service based on their preferences and needs. In essence, cloud tech helps you find your customers before they can even find you.

Collective customer relations management

Before the introduction of cloud CRM, salespeople were usually responsible for managing their clients without necessarily anyone monitoring them or accessing information on the progress made on any lead. Consequently, any sales manager who wanted to gain some insight on a particular client would have to call the team member in charge of that client, get information from them, then proceed with the negotiations.

That’s now in the past, at least for companies that utilise cloud CRM software such as Salesforce or others like this Hubspot Outlook integration. These tools automate the bigger part of your sales process including conducting simple analysis of the sales data that each salesperson keys into the system. The deductions from the sales analysis are then stored in a central place, making it easy for the entire sales team to access this information. In the end, this reduces the number of times a manager is prompted to contact a team member or call for briefing meetings to gather crucial information.


No one should suffer the consequences of using old and outdated methods in sales management when there are thousands of effective and more advanced alternatives available on the market. Now more than ever, business owners looking to grow their profits need to understand the crucial role that cloud technology plays in making critical processes such as sales easier to carry out.

What areas of your business do you think can best benefit from cloud computing? We’d like to hear your thoughts on any plans you might have concerning use of this technology to grow your business.

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