How To Improve Accuracy With Cloud Computing, To Ultimately Improve Customer Engagement

You can eradicate a potentially damaging scattergun approach to marketing and CRM by using cloud computing systems to better target your consumers. Properly harnessed, a cloud-as-platform system will let your teams invest customer engagement resources where they’re needed most, and focus on the messaging strategy that will get your business the best results.

When those results are delivered, a cloud-based Incentive Compensation Management system will then help you reward exceptional performance and motivate your e-commerce and CRM teams.

Here are some of the benefits the right cloud computing philosophy could bring to your company.

Innovate faster than your rivals

[easy-tweet tweet=”The best advances in customer engagement arise with the advent of new, workable ideas” user=”comparethecloud” usehashtags=”no”]

The best advances in customer engagement arise with the advent of new, workable ideas. Identifying the ideas that will move your business forward takes time, but by using the cloud to filter good concepts across your whole organisation and get them into development, you can save time and money. You won’t have a costly infrastructure to maintain, so you can direct budget instead towards development, testing, deployment and iteration of new customer engagement strategies.

Developers can concentrate on creating and innovating, rather than maintenance and bug-fixing. The operations side is handled by whoever provides your cloud service; your specialists can focus instead on what they’re best at.

Develop new services more cheaply

Leading on from that, a cloud service will effectively let you be the front-end user, while the back-end is maintained by the supplier you sign up with. It means you pay only for what you use and what you need. Why should you have pay to maintain your own cloud service?

a cloud service will effectively let you be the front-end user

There’s no need to purchase licences, development tools or additional bandwidth. It’s all there in the cloud – and it will expand as your needs grow. And it will evolve in the background so that your team can turn the ideas, strategies and workflows that will improve customer engagement. You can recruit the UX experts, business analysts and designers you need to make sure a customer can engage with your brand as best they can.

Launch highly targeted campaigns

One of the most basic and attractive premises of cloud computing is the connectivity it offers. Teams and departments can upload and share data, information, content and insight and gather feedback effortlessly. It also helps you connect with specific demographics without the need for costly and time-consuming focus groups or pilot schemes.

[easy-tweet tweet=”One of the most basic and attractive premises of #cloud computing is the connectivity it offers” user=”comparethecloud”]

Say you want to advertise a product launch. You devise an eCRM campaign, send out three sets of emails to different target groups, each with a call-to-action that directs them to a landing page relevant to them. You can then monitor whether they go to your online store to purchase the product, whether they want to find out a little more about the product or whether they ‘bounce’ away from the page completely. You decide the last group, the bouncers, need more convincing, so you set to work on a different strategy to redouble your efforts there.

The common thread in all of this? You guessed it – it can all be done in the cloud, quickly, cheaply and with total buy-in from all relevant members of a campaign team.   

+ posts


Related articles

How the cloud could hold the answers to the world’s biggest questions

Considering the cloud is already doing its part to solve the huge problems of climate change and cybersecurity, its functionality holds enormous promise to contribute further and solve even more of the world’s most pressing issues. 

Clarifying UK cloud adoption patterns

There is no doubting the shift towards cloud adoption. What is far more unclear is the exact path this is taking, and what ‘cloud adoption’ really means in terms of the IT choices made by UK companies.

SMEs: The Move from Legacy to the Cloud

Digital transformation is clearly a mainstream strategy, and the cloud has certainly shown its value in recent times more than ever before.

Don’t lose sight of SAP on Cloud operational excellence

Digital transformation projects can often become complex with twists and turns, which can lead organisations to focus solely on the migration itself.

Need to reduce software TCO? Focus on people

Investing in software is undoubtedly important for enterprises to stay ahead. However, the process is rarely a simple task for CIOs and IT leaders.



Please enter your comment!
Please enter your name here

Subscribe to our Newsletter