As a nation we monitor everything. We are constantly recording everything we do from tracking our spending to even our eating habits. The way we do this has rapidly changed, from writing down our expenses and meals in a notepad to now using online banking and adding up our food intake in one of the abundant apps on offer.

[easy-tweet tweet=”The way businesses analyse their key information has been revolutionised” user=”comparethecloud” hashtags=”bigdata”]

Just like the way we track our personal lives has changed, the way businesses analyse their key information has been revolutionised too. Those businesses that adapt and make the most of all the data at their disposal will inevitably reap the benefits.

The internal business benefits of utilising analytics

Analytics were one of the fastest growing technology trends last year and will continue to grow in 2016 as businesses recognise the value on their bottom lines.

to be as efficient and effective as possible a business needs to review its successes and pitfalls

We all know to be as efficient and effective as possible a business needs to review its successes and pitfalls. Analysing the behaviour of individuals, teams and the company as a whole is critical to ensuring resources are appropriately distributed, praise is given and help is provided where necessary.

To make the most informed decision about their businesses every team manager needs access to a dashboard that displays all the key information in real time. CIOs and CEOs are best placed to track the trends in data that can be used to make the wider business more efficient and productive. 8×8’s own analytics suite helps businesses of all sizes make faster decisions, well informed decisions based on critical information about a company’s performance.

How analytics can improve customer relations

Analytics is not only about understanding your own business, but also about how your customers perceive your service. Take how calls are handled as an example, which is  an integral part of customer service. Missing calls, or calls being diverted to the wrong extension can cause confusion, anger and in some cases loss of business.

When an integrated analytics suite is in place, team members can see these missed calls and return them, saving possible financial loss and helping to resolve queries quickly once answered. But it’s not just how quickly calls are being dealt with, team capacity needs to be taken into account so callers are not left waiting to speak to an operative. Analytics allows businesses to pinpoint certain times when call volumes are likely to surge. Once these trends have been identified, it is much easier to accurately plan expected capacity needs and ultimately keep customers happy.

The big picture 

[easy-tweet tweet=”#Analytics are key for companies to consolidate business performance and improve productivity” hashtags=”bigdata”]

Analytics are key for companies to consolidate business performance and improve productivity. Whether you’re a CIO or a team leader, using analytics across your business will help you generate powerful insights so that you can make fact-based decisions that will improve your business costs and efficiencies.

Our daily world is converging into a sea of bright colours, graphs and charts—everywhere from our financial statements, phone bills, data usage, water consumption, utilities and more. Everything today is summed up in a dashboard.  If we’re used to using these charts  in our everyday lives then it makes sense to transfer this insight to the business world too.

there’s nothing better than a highly informative dashboard that makes us look and act more intelligent

After all, there’s nothing better than a highly informative dashboard that streamlines data, points us in the right direction, and makes us look and act more intelligent so we can add real value.

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Kevin Scott-Cowell, UK Managing Director, 8x8 Kevin was appointed UK MD of 8x8 in 2010 bringing with him more than 25 years of experience in the telco sector. He’s played a key role establishing 8x8 Solutions as a UK leader in unified communications and driving the company’s ambitious growth plans. He has years of experience operating and developing businesses within the fixed and mobile telecoms sectors, but also expertise in product design and development, manufacturing, logistics and supply, service and outsourcing. Prior to joining 8x8, Kevin was Managing Director at TS Technology Services (part of Tyco International). Throughout his career, he has held management roles at a range of major companies including CRC Group plc (Regenesis), GEC Marconi, Ericsson, Nortel and BT.