Don’t let hyperconvergence market hyperbole cloud the broader vision

The battle for hyperconvergence supremacy is intensifying.  A raft of legacy IT vendors stake their claim to an increasingly visible and competitive market and a multi-billion dollar opportunity.  IDC predicts that sales of hyperconverged systems will reach $2 billion worldwide this year, doubling to nearly $4 billion by 2019.

[easy-tweet tweet=”IDC predicts that sales of #hyperconverged systems will reach $2 billion worldwide this year” hashtags=”HCI”]

From EMC’s CEO purporting to have the solution that will change the game, to VMware’s assertion that it is already leading the industry, their move on the market which is growing at more than 150 per cent annually, comes with an avalanche of new products and solutions.

It’s a contest marked by a degree of ambiguity, as declarations of top dog status appear to be based on different criteria, depending on who is making the case and whether their sales numbers include hardware and software. However, a prevailing consensus across the board from EMC, Cisco, HP to VMware, is that Nutanix remains the one to target in this space.

As the first operator to combine compute, storage, hypervisor and virtualised management software in an integrated package, we’re aware that all eyes are on us and what we are going to do next. It’s a level of scrutiny and expectation which is a testament to a growth and impact made in a relatively short space of time.

Just as hyperconvergence comes to mainstream prominence and dominates the wider agenda, for Nutanix, the narrative has already moved on to the Enterprise Cloud and the webscale infrastructure more associated with the likes of Google, Amazon and Facebook.

An integrated offering means businesses will no longer face a choice between having to sacrifice speed for security or vice versa when it comes to their IT infrastructure

That’s not to relegate hyperconvergence to the sidelines, but to shift the emphasis to putting the infrastructure in a broader context and how it underpins a broader vision to make the public cloud a reality for business.

The enterprise cloud embodies this mission, fuelled by a very specific aim to address a gap that exists in the current offering between the public cloud experience and the on premise experience provided by vendors. The plan is to deliver the solution that assures the agility, ease of use and built-in integration that is synonymous with the public cloud, Here, security is an integral component as opposed to a box-ticking afterthought, fuelled by technologies which enable applications to be deployed across a mix of virtual and cloud environments and a solution which is 100 per cent software defined.

Design also takes centre stage, affirming that a sleek and engaging aesthetic needn’t be the sole preserve of the giants of the consumer space. Here it has value and relevance beyond an attractive interface, capable of permeating all levels of the organisation to enhance ways of working and ultimately the customer offering.

In short, this integrated offering means businesses will no longer face a choice between having to sacrifice speed for security or vice versa when it comes to their IT infrastructure, instead they can quite simply get the best of both worlds.

Now they can enjoy the scale and scope with the peace of mind that comes with a resilient and predictable solution, and one that, in common with the public cloud’s defining quality, improves every time it is used, working seamlessly in the background and evolving with changing needs.

[easy-tweet tweet=”An integrated offering means businesses no longer have to choose between speed & security” hashtags=”Cloud”]

It’s a move that involves a revaluation of cloud and an appreciation of the full scope of capabilities which comes with permission to think bigger. We have seen over the years how the cloud has become an invaluable respite from the limitations of traditional three tier infrastructure but all too often it has been deployed reactively to address a specific issue when it arises. Now used discerningly and strategically for the next-generation enterprise, it delivers value back to businesses through continuous innovation with unlimited potential.

Regional VP, UK, Ireland & South Africa at Nutanix

Paul Phillips is the VP, UK, Ireland & South Africa at Nutanix, a global leader in hyperconvergence and web-scale infrastructure. In his role he is directly responsible with working with local teams to drive sales & marketing, channel engagement and business strategy in each region.

Phillips is a proven business and sales leader with a track record of exceeding targets and delivering complex multi-million pound deals within the Networking, Storage & Security Industry. Prior to joining Nutanix, Paul held senior positions at Vello Systems Check Point Software Technologies and Brocade to name a few.

He has strong people and performance management skills with specific focus on sales transformation, and business development.

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