Cloud computing is playing an integral part in changing the business landscape as we know it. It is allowing organisations to rapidly scale their computer resources, manage and process a myriad of data, and help control their IT spending. Thanks to cloud computing, small firms are now able to enter new markets and perform more competitively in the new digital economy. According to a recent survey, nearly half of all small firms in the UK now use cloud computing to increase flexibility and reduce costs.

[easy-tweet tweet=”#Cloud is allowing organisations to rapidly scale their computer resources & manage a myriad of data”]

That said, with data growing at 40 per cent a year and IT spending only rising by 5 per cent a year, there’s an increasing imperative to invest. The challenge for many of today’s business leaders is understanding what type of cloud solution makes the most sense for their organisation, as one size does not fit all.

Public? Private? Or the best of both worlds?

Cloud computing has traditionally broken down into two models: public and private. The difference between the two lies in who maintains control and responsibility for the data centre and is ultimately responsible for ensuring application service levels are met.

In public cloud computing, some or all aspects of operations and management are handled by a third party service provider. Public clouds offer a number of advantages; such as low costs and scalability. They can be extremely useful for companies needing to deal with large amounts of data or for those that don’t have the resources to manage their own infrastructure. However, concerns have been raised about how secure these public clouds are, and where the data they hold is physically stored; something that can be a major issue from a regulatory perspective. As a result, public clouds are often thought of as being suitable primarily for non-sensitive data or applications.

Private cloud offers a very different set of benefits. The private cloud model is based on the data centres being owned and maintained by the organisation using them. What that means is businesses have the ability to create a virtualised IT infrastructure that prepares them for the future, is built on an organisation’s own terms, and still maintains the flexibility and scalability of cloud-based applications. Unlike the public cloud, private cloud computing does require an organisation’s own IT team and sufficient resources, which can sometimes prove impractical for small companies.

Private and public clouds bring their own unique advantages and disadvantages and many companies may require elements of both. As a result, we are seeing a third option become increasingly popular that combines the best of both models: hybrid cloud.

Hybrid clouds fuse the qualities of both public and private clouds, allowing companies to take advantage of both cloud models in a way that works best for their business, now and in the future.

Private and public clouds bring their own unique advantages and disadvantages and many companies may require elements of both

Key considerations: Business goals vs. resources

Balancing a business’s long and short-term goals against the resources available can be a challenge. Here are some of the key considerations businesses need to think about before investing for the first time or boosting their current offering:

  • Resources and skills: One of the most crucial questions is: does the business have the resources to effectively implement a hybrid cloud approach? Hybrid clouds require not only time and financial resources, but also an in-house technical expert with knowledge of the cloud infrastructure – both public and private elements – if it is to be effectively managed.
  • Reliability: Data is the lifeblood of any business, so ensuring that IP is safe is imperative. Companies therefore need to consider how to deploy a reliable cloud structure so that mission critical applications and data are always available.
  • Shift in IT mindset: If the business has a designated IT team, it’s important that this team believes in a service-oriented approach, rather than the traditional infrastructure-oriented thinking. This will ensure any technology implemented now will ultimately prepare the business for the future.
  • Security: At a basic level, security measures need to balance the probability of a threat occurring, the impact of a security breach, and the cost of implementing countermeasures. To avoid putting data at risk while keeping costs low, companies need to find a middle ground and establish what data needs to be placed in private clouds versus public clouds. Most importantly, the business will need to vet public cloud suppliers rigorously, as privacy and security issues around data can impact the location where the data is physically stored.

[easy-tweet tweet=”Public #cloud is often thought of as being suitable primarily for non-sensitive data or applications” hashtags=”Security”]

With all of this in mind, businesses may be apprehensive about completely overhauling their existing infrastructures to dive headfirst into the cloud. However, to avoid the pitfalls, organisations must take the time to really understand where their business is now and where it aims to be in 5 to 10 years. This should play a significant role in guiding cloud investment levels for any organisation. Technology may be here to help businesses change, but decision makers need to be savvy. The symbiotic relationship between technology and business works best when companies understand what they need and why. The cloud offers a unique opportunity to level the playing field as any business – no matter the size – can now enjoy real competitive advantages.

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Sales Director, Western Europe, Brocade As regional sales director for Western Europe, Joy holds primary responsibility for managing and driving the sales and services teams, delivering aggressive growth targets in Brocade’s Ethernet/IP business and further strengthening Brocade’s partner and channel strategies. Gardham has held a number of technical sales positions with several large IT vendors including ICS Solutions, a UK cloud services provider, and Sun Microsystems. She moved over to Oracle in 2009, a year before Sun was acquired by the company and she helped lead the integration of Sun and Oracle sales and operations teams. She went on to start an online marketing and promotional services company in 2011 called Your Commercial Move, where she remains a non-executive director. Gardham reports directly into Marcus Jewell, Vice President EMEA at Brocade.