Competing in the modern business landscape takes a lot of hard work and some marketing savvy. Creating an online presence for your business is essential. The first step in spreading the word about your company’s products and services online is having a website build.

Often times, taking on this difficult process alone is a bad idea. Modern consumers want websites that are eye-catching and responsive. Did you realize that over 35 percent of consumers claim they stop interacting with a website if they consider the layout unattractive?

While the overall layout of your website is important, you need to focus on making it stable as well. The following are some of the things you need to consider when trying to keep your new website reliable and fast.

Investing in a Content Delivery Network is Vital

Are you trying to find a way to make your website load faster for new users? If so, then investing in a content delivery network (CDN) is a good idea.

In essence, a CDN is a cloud-based system that helps to optimize the delivery of things like video and graphic elements. The cloud-based servers a CDN supplier has been spread throughout the world. When implementing the use of one of these networks, you can make it easy for a user to get a fast and reliable website browsing experience.

Once the CDN identifies where the user in question is located, they will direct them to the server nearest them. The closer the cloud-based server in question is to a user, the faster the website will inevitably load.

Having a Cloud-Based Backup in Place is a Smart Move

The more you customize your business website, the more files there will be in its database. Instead of leaving the safety and security of these files to chance, your main goal needs to be protecting them.

One of the best ways to keep the data on your website accessible is by investing in a cloud-based backup. Not only will this backup keep your information protected, but it will also allow you to get your website up and running in the event of a crash.

The biggest benefit that comes with using a cloud-based backup for your website is that they automatically update. Before choosing a backup provided, be sure to take a look at the security features they have in place.

Keep Software Updated

One of the most popular website building and hosting platforms on the planet is WordPress. For most business owners, the biggest benefit that comes with using WordPress is the endless array of plugins they have to offer. While these plugins can make your site more functional, they need to be updated regularly to ensure they work.

Letting these programs get outdated will lead to slower page load speeds and functionality issues.One of the best ways to catch these issues before they lead to a website crash is by using Papertrail. This program puts all of your website error logs in one easy to use dashboard.

If you get an error message about outdated software problems, you need to work on getting them fixed immediately.

Penetration Testing is Crucial

Getting to know just how much your website can handle before it crashes is important. One of the best ways to get this information is by hiring IT professionals to perform a load and penetration test.

An IT company will have the tools needed to simulate the load of thousands of users trying to access your site at once. The results from this testing will help you figure out whether or not your servers are well-suited for the traffic you hope to generate.

A penetration test can be used to point out security flaws in your website’s infrastructure. Having these tests performed on a regular basis is the only way to ensure your website is safe and functional.

Reaching Out For Professional Assistance

Trying to maintain a website and run a small business can be extremely challenging. Instead of getting overwhelmed, you need to reach out for some professional help. Hiring an IT with a great deal of experience will allow you to keep your website running like a well-oiled machine.