The use of marketing tools is imperative in this digital age to effectively promote and grow the business. They make the tasks clearer, educate the audience, help optimise the policies, encourage interaction, and create the maximum benefit for investment. This list of the top 10 marketing tools provides many useful functions for marketing and the entire business environment.
These tools will effectively target your prospects, promote your value proposition, and optimise your business strategies to maximise ROI and growth. Using these platforms, you can strengthen your online presence, attract your target audience, and drive sustainable success in this competitive market.
Let’s first understand what marketing tools are and why they are important.
What Are Marketing Tools?
They are nothing but the strategies, techniques, and resources used by businesses to do their marketing activities. These tools help you determine your areas of strength and weakness and select the tactics that will work best for perfect execution.
Marketing tools can be grouped into various categories, depending on their nature and function. First, traditional tools are advertising, sales promotion, personal sales, and public relations. Second, non-traditional tools include advanced information technologies, psychological methods, and economic mathematical models.
Some of the key benefits of marketing tools are:
1. Improved marketing efficiency
2. Make data-driven decisions
3. Scalable business growth
10 Best Marketing Tools That Can Escalate Your Business Growth
- SEMrush
SEMrush is the software for all your SEO and SEM needs. From backlink analysis and organic traffic insights to content auditing and competitor research, this tool has got you covered. The key features and benefits include a library of high-quality images and an easy-to-follow editor with built-in AI features for content creation. Services can be obtained for $129.95 per month.
Thus, SEMrush can help you rank higher with search engines, do thorough keyword research, and research what your competitor is doing so that you can plan accordingly. - Google Analytics
Google Analytics is a free web analytics service that provides vital tools for measuring website performance and visitor engagement. You can review metrics like users, bounce rate, sessions, and goal completions to understand how efficiently a website works.
Some features of Google Analytics are website traffic reports, e-commerce tracking, landing page analysis, audience insight, and flow visualisation.
Businesses, marketers, SEO professionals, and website owners are the most vital users of Google Analytics. Companies can leverage the power of this platform to optimise their online presence by learning how users interact with the websites. Firms can use this data to improve the end-user experience and achieve marketing goals. - Viralpep
Viralpep is an all-around social media management tool. It simplifies the way scheduling and posting of content is done, regardless of whether it is on Instagram, Facebook, Twitter, or any other platform. With this feature, you can reach out to more users.
In addition, this tool has a rich collection of stunning images, an AI-powered editor, and three various pricing plans that start at $29 per month. With Viralpep, you can write and post content, create visually appealing social media campaigns, and automate repetitive tasks so that you only connect with your followers. - HubSpot
HubSpot is a package deal for inbound marketing and sales platforms. It consists of tools for email marketing, content management, lead scoring, and customer relationship management. It is designed to facilitate digital marketing activities with existing and potential customers. HubSpot offers a number of tools to run marketing campaigns, manage content, and increase customer engagement. Its pricing plans start at $800 per month. Marketers who want to attract and engage their audience, sales teams who value their leads, and entrepreneurs who strive to satisfy customers opt for HubSpot. - SEMrush Local
Semrush Local is a popular tool to optimise local search and maximise brand visibility domestically. The top features here are local SEO audits, online reputation management, and competitor analysis. This tool gives you a clear picture of how your local search campaigns are performing while also providing actionable tips to bolster your online presence. Its pricing starts at $129.95 per month. Businesses looking for a way to increase local search visibility and connect better with their target audience benefit the most from Semrush Local. - GetResponse
GetResponse is an easy-to-use marketing tool that has features like email marketing, landing pages, webinars, and automation. You can create and send emails, set up landing pages, and host webinars using this tool. The subscription plan begins at $13.30 per month.
GetResponse is the best tool for anyone wanting to upgrade their e-marketing and automation processes. Marketers, sales teams, and website owners can use this tool to capture or manage their email lists. - ProofHub
ProofHub is a proven project management and team collaboration software that gathers critical marketing tools under one roof. You can easily plan, organise, collaborate, and deliver marketing projects on time with ProofHub. Simple social media planning, all-in-one scheduling, monitoring, analytics, and two flat pricing plans are the major features.
You can trust ProofHub to take control of your marketing projects, collaborate without complications, and monitor how everything is performing. - BuzzSumo
BuzzSumo is one of the most popular social media analytics platforms for content marketing. You can use it to make content based on current trends. You can also identify influencers and track the performance of your social media efforts. The key benefit of BuzzSumo is the easy-to-use AI image generator. Its basic services can be availed for $199 per month.
It provides valuable insights to identify viral topics, assists in curating shareable content for social media strategy, and monitors social media performance. - Canva
Canva is a popular graphic design tool to create visual content. It has various templates and design elements suiting your needs to create social media images, presentations, and various other marketing materials.
With its top-notch graphic design, social media post creation, and presentation design tools, you can create attention grabbing content that targets your audience better. Canvas subscription plans start at $12 per month. It can be used by businesses and individuals who want to improve their visual content and audience engagement. - Mailchimp
Mailchimp is a US-based market automation platform as well as an email newsletter service provider. It has a wide range of plans with email deliveries and analytics. It offers simple yet effective campaign development, target customers, and detailed reports for analysis and growth. It also has pre-designed email templates that are mobile-friendly and customisable.
It can integrate with other apps and offer tutorials to users on effective use of the same. Mailchimp is perfect for businesses, marketers, and website owners who want to optimise their online presence, understand user intents, and make data-driven decisions to boost the user experience and achieve marketing goals.
Conclusion
The top 10 marketing tools listed above provide features to help businesses thrive. You have a chance to make your marketing campaign simple, communicate effectively with your target audience, and, in turn, boost sustainability opportunities for your organisation.
Undoubtedly, you can improve brand awareness, customer satisfaction, and the survival of your business via these excellent marketing platforms.
Jigar Agrawal is Digital Marketing Manager at eSparkBiz Technologies. He is passionate about anything related to Digital Marketing and Trending Technologies. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibilities as well as innovation.