Universal Music Group (UMG) has agreed a licensing deal with TYGER, a platform that plays music alongside games and adapts it to what is happening on screen. The companies describe it as the first major-music licence for TYGER's service, announced on 22 October 2026.
Under the agreement, selected recordings from UMG's recorded music and publishing catalogues will join TYGER's paid, on-demand subscription, for listening during active gameplay. Some UMG recordings will also appear on TYGER's free, ad-supported tier.
TYGER says its patented technology adjusts licensed tracks in real time to live play, and works alongside existing games without any integration by game studios. The service runs on PC, console and mobile. It is in closed beta across more than 20 titles whose combined monthly audiences exceed 540 million players, and its library holds more than 400,000 songs, mostly from independent artists. The company says it uses AI to power the adaptive soundtracks.
TYGER plans to relaunch later this year with an updated ad-supported tier and subscription offering once the UMG content is added.
Nick Venti, CEO and co-founder of TYGER, said: "Gaming is where the next generation spends its time, discovers culture and connects with friends, but music has never had a native way to reach those audiences."
Michael Nash, Chief Digital Officer and EVP at UMG, said: "At UMG, we have a well-established track record of exploring and developing new creative and commercial opportunities that enable our artists, songwriters and labels to better connect with music fans."
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