Spark44 shifts up a gear with Datapipe’s Managed AWS Solution

Datapipe, a leader in managed cloud services for the enterprise, has led the cloud migration and digital transformation of global digital advertising agency, Spark44. Migrating its legacy infrastructure to the public cloud has given Spark44 the ability to manage and control digital assets consistently across the world. 

Spark44 is a joint venture with Jaguar Land Rover that specialises in developing demand creation programs globally. With 18 offices in 16 countries spread globally, Spark44 found that distributing materials and content to local agencies had become increasingly challenging. In the digital era, where content is in a continuous cycle of updates and refreshes that change almost daily, Spark44 needed a platform that would maximize its ability to deploy content globally. As its legacy infrastructure was becoming a significant hurdle for the business, Spark44 migrated its infrastructure onto AWS’ public cloud with the help of Datapipe.

Spark44 decided that the public cloud was the best solution for its requirements, but without the expertise to migrate and manage a public cloud infrastructure, it looked to Datapipe for assistance. Spark44 chose Datapipe because of its deep AWS expertise, along with its flexibility and willingness to collaborate with the agency from the start.

[easy-tweet tweet=”Spark44 migrated its infrastructure onto AWS’ public cloud with the help of Datapipe” user=”comparethecloud” hashtags=”Spark44, Datapipe, cloud”]

Ahmed Hasan, CTO at Spark44 said, “We met with several service providers. Datapipe was the only one willing to come into our office. I’m a big face-to-face guy and they were happy to sit down with me, listen to my needs, and architect an idea that would really work for us. This not only demonstrated their competency, but also illustrated their willingness to go above and beyond in forging a partnership, an ethos close to our own hearts.”

Datapipe developed a new global content management and distribution platform utilising three AWS regional sites – the master site in Europe and satellite sites in North America, and APAC. The solution has given Spark44 the ability to support customer demands by improving not only the speed in which new promotions or campaigns are rolled out to the markets, but also the consistency of the agency’s global deployment.

Tony Connor, Head of EMEA Marketing at Datapipe said, “Spark44’s migration to the public cloud demonstrates the impact of cloud technology on businesses looking to modernise and expand. Legacy infrastructure is a challenge that holds back many businesses and with a trusted partner like Datapipe, businesses can overcome barriers to successful digital transformation. Spark44 now has everything in place to distribute its content globally using our fully scalable solution.”

Through working with Datapipe, Spark44 can automate processes that were previously manual, and it has the resilience and scalability to cope with increased customer demands for tracked campaigns and in-depth analysis of results. This has set the agency up for future success and growth as its infrastructure is now built for scale.

+ posts

Meet Stella

Newsletter

Related articles

Shopping for Data: Ensuring a seamless user experience 

This combination can drive a business’s data culture and provide a structured approach for businesses to benefit from data intelligence across their operations, with only a few clicks.

Unveiling the Top 10 Cybersecurity Threats to Watch Out for in 2023

As technology advances, so do cybercriminals' methods to gain unauthorised access to sensitive information. With the increasing reliance on technology in both personal and professional settings, it is crucial to stay informed about the top cybersecurity threats to watch out for in 2023.

Is sustainability ‘enough’ from a Cloud perspective?

The idea of uprooting entire sustainability initiatives that took years to formulate and deploy is unsettling for businesses but, in truth, it doesn’t have to be so revolutionary.

Endpoint management: Common challenges and trends for 2023

The surge in remote work and the growing trend of using the same mobile devices for work and leisure have challenged traditional on-premise IT management

Cloud Vs On-Premise Server

Both cloud computing and an on-premise hardware server farm have their advantages and disadvantages, and the choice between them depends on the specific needs of the business and the application.

Subscribe to our Newsletter