PTC Partners with Etisalat Digital to Bring ThingWorx Internet of Things Platform to Middle East Region

PTC today announced that Etisalat Digital, the newly established business unit of Etisalat, one of the leading telecommunications providers in the Middle East, North Africa, and Asia, has chosen the ThingWorx® Internet of Things (IoT) platform to develop IoT solutions in the United Arab Emirates and across the Middle East region to capitalize on the growing IoT opportunity in the Middle East region. The agreement enables PTC to extend ThingWorx into a new market and further position itself as a global leader of IoT enablement for the world’s leading companies. 

ThingWorx will serve as the platform on which Etisalat Digital will build its new solutions for markets that include smart industry, smart buildings and cities, and fleet management. PTC’s open cloud platform architecture will enable Etisalat Digital to build a comprehensive ecosystem of IoT partners and solutions.

“Working with Etisalat further illustrates the importance of building an Internet of Things strategy around a robust platform that enables customers to seamlessly integrate the components that lead to IoT success,” said John Stuart, divisional vice president, global sales and partners, PTC. “With this agreement, PTC expands its technology into another new region, further demonstrating the potential for ThingWorx to be at the heart of IoT innovation around the globe.”

“The Internet of Things holds significant potential in the Middle East region and we believe it will be a major component of growth in the digital solutions ecosystem,” said Francisco Salcedo, senior vice president of digital solutions, Etisalat. “Collaborations like this one with PTC enable Etisalat to provide an array of solutions and strengthen Etisalat’s position as a leader in the IoT space, capitalizing on the opportunities in the region.”

ThingWorx, the centerpiece of PTC’s Internet of Things technology portfolio, is comprised of a rapid application development platform, connectivity, machine learning capabilities, augmented reality, and integration with leading device clouds. These capabilities combine to deliver a comprehensive IoT technology stack that enables companies to securely connect assets, quickly create applications, and innovate new ways to capture value.

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