Home #CloudInfluence Part Two: Cloud Marketing #CloudInfluence Individuals

Part Two: Cloud Marketing #CloudInfluence Individuals

Cloud Influence April

#CloudInfluence Marketing Opinion Holders

In polite conversation one is meant to avoid contentious topics such as politics, religion and sexuality, and the same normally goes for marketing, but occasionally there are key topics of principle where firms choose to take a stand. Salesforce Marketing Cloud took a very public stand against Indiana’s Religious Freedom Restoration Act, or RFRA, and this propelled Scott McCorkle, its CEO, into the limelight and into first position in the rankings.

Oracle executives John Stetic and Kevin Akeroyd were both widely quoted when the firm announced new features and capabilities for its marketing cloud. Similarly David Beebe was covered promoting the launch of Marriott’s new Digital Travel Magazine, arguing that: “Travel just lends itself to content creation and story telling.”

CEOs Jamie Reardon and Kumar Vora both shot to prominence promoting their services: Find Your Influence, a leading influencer marketing platform that connects brands with bloggers, and Acrolinx, a software platform for WCM.

Notable other appearances included Tony Sanders from Adobe and Dominic Citino from Sitecore, both of whom were widely quoted promoting members of their business partner channel. All the major players are reliant on their channel ecosystems to help drive the sales, as well as implementation and support for their marketing platforms. Indeed it was just such an announcement that propelled Sitecore business partner Perficient into the company rankings and its Sitecore Practice Director, Stephen Tynes into the opinion holder rankings.

And Paul Sieminski, a Republican who is the general counsel to Automattic, the company that operates Web-making tool WordPress.com, has been notably active in fighting for net neutrality, arguing that it is: “such a fundamental issue for the Internet.”

1Scott McCorkleSalesforceMarketing Cloud CEO@smccorkle
2John SteticOracleGroup VP Oracle Marketing Cloud@jstetic
3Kevin AkeroydOracleSenior VP and GM Oracle Marketing Cloud@Akeroyd
4David BeebeMarriot InternationalVP global creative and content marketing@davidbeebe
5Jamie ReardonFind Your InfluenceCEO
6Kumar VoraAcrolinxCEO@KumarVora
7Tony SandersAdobeSenior director SI and ISV Partner Sales
8Paul SieminskiAutomatticGeneral Counsel@pesieminski
9Mukul KrishnaFrost & SullivanSenior global director, Digital Media @MukulKrishna
10Peter GranatCisionCEO@petergranat
11Jeff MolanderMolander & Associates Inc.CEO@jeffreymolander
12Justin TalericoIon InteractiveCo-founder and CEO@justintalerico
13Dominic CitinoSitecoreVP global partnerships and alliances@dcitino
14Stephen TynesPerficientSitecore Practice Director
15Robert RoseCMIChief Strategy Officer@Robert_Rose
16Ryan HanleyContent WarfareFounder@ryanhanley_com
17Andre ParreiraWebSpectatorCEO@andretparreira
18Susan KlobucharGeneral MillsFood Content Marketing Manager and Munchies program lead@susanklobuchar
19Sarah FlahertyCalypsoDirector of content marketing@SarahLiz815
20Timm ScalfInformed ConsultingGeneral Director@ECM_timm

#CloudInfluence Marketing Commentators (press, bloggers, etc)

Normally we exclude commentators (press bloggers etc) from our rankings and focus instead only on opinion holders (those that the commentators quote in their articles). However for this special report we thought it might be worth highlighting a few of the top commentators. WordPress bloggers feature highly: Sarah Gooding and Jeff Chandler both blog for WPTavern and Jan Mylo has done so for WordPress Planet. With over 150,000 followers on Twitter, Jeff Bullas is a social marketing phenomenon. And the Content Marketing Institute, along with its publication CCO Magazine and main event Content Marketing World, is possibly the most influential platform for comment.

AprilNameWebsiteTwitterMovement since March
3IBMwww.ibm.com@IBM+ 2
4Amazon Web Services (AWS)www.aws.amazon.com@AWScloud+ 4
5Googlewww.google.com@google+ 5
7Gartnerwww.gartner.com @Gartner_inc
9SAPwww.SAP.com@SAP+ 3
10IDCwww.idc.com@IDC+ 10
11VMwarewww.vmware.com@VMware+ 8
12Google Drivewww.google.com/intl/en-GB/drive@googledrive
14Singapore Telecommunicationswww.info.singtel.com@singtel
15Cloud Live Technology
17Synergy Researchwww.srgresearch.com@SRG_Research
18Yahoo! Newswww.news.yahoo.com@YahooNews+ 3
19The Skyhigh Networks
21Huawei Technologieswww.huawei.com@Huawei
23China Chamber of Commerce
25Red Hatwww.redhat.com@RedHatNews-12
26China Securities Regulatory Commissionwww.csrc.gov.cn/pub/csrc_en+ 5
30Fitch Ratingswww.fitchratings.com@FitchRatings
31Ramco Systemswww.ramco.com@RamcoSystems
32Vertex Groupwww.vertexgroup.com@vertexgroup
33Lagrange Systemswww.lagrangesystems.com@LagrangeSystems
36IBM Researchwww.research.ibm.com@IBMResearch
37Google Play Storewww.play.google.com@GooglePlay
39NBF Capitalwww.nbf.ae/english
40Alternative Technology Solutions inc.www.alttechsolutions.com@AltTechSolution
41Rio Tintowww.riotinto.com@RioTinto
43NetComp Solutionswww.netcomp.com.au@netcompsolution
44Adallom Labswww.adallom.com/adallom-labs@Adallom
46Akamai Technologieswww.akamai.com@Akamai-40
48Ellucian Company L Pwww.ellucian.com@EllucianInc
49Amazon Echowww.amazon.com/oc/echo

NOTE: the Compare the Cloud #CloudInfluence league tables, are based on a broad big data analysis of all major global news, blogs, forums, and social media interaction over the past 90 days. The league tables provide a snapshot taken at a particular point of time of the respective influence of both organisations and individuals over the last quarter. Companies that were particularly active in the given period will feature more prominently.