A few years ago, the efforts of Customer Relationship Management would not generate enough revenue. In fact, customer relationships management was thought to be on the decline. Today, the arrival of social media and smartphones have prompted businesses to reconsider customer relationships initiatives. Trends in customer relationships are bound to change how your business relates to your clients.

A successful customer relationships management entails continued innovation and the observance of best practices. Social networking sites are increasingly transforming the customer experience. Social networking sites allow customers to express their opinions on anything. As such, customer feedback has become much more important. Customer feedback can make or break a business. Social media has increasingly become a useful tool for companies to engage with its clients. Here are some of the trends expected in customer relationship management in 2017.

[easy-tweet tweet=”CRM will continue to look for ways to improve customer experience ” hashtags=”CRM, Cloud”]

Cloud-Based Customer Relationships Management

Cloud computing technology continue to rise as technology evolves. Likewise, customer relationships continue to grow as technology evolves. Cloud computing software is an economical technique for collecting customer data. Cloud-based CRM application ensures that customer data is readily available. In fact, cloud-based customer relationships management is expected to gain momentum as cloud computing technology continues to progress.

Centralised Data

CRM will continue to look for ways to improve customer experience through extensive data collection and analysis. A CRM app will help your business centralize its customer data.

That way you will be able to engage your target audience more efficiently. Customer relationship management will help you generate leads for your sales team. Besides, it’s a continuing process that helps you remain in touch with your growing customer base.

Social CRM

Comcast was the first company to interact with its customers on Twitter in 2008. That confirmed the efficiency of social networking sites in managing your relationship with customers. Twitter and Facebook marketing techniques remain in an uptrend. Businesses are paying attention to trends in social media marketing to stand out from the competition. Social networking sites empower consumers to influence brand image and customer perception. Today, negative feedback is no longer a call to action. With social networking sites, you can expect negative feedback about your brand to reach potential markets before you. Businesses are increasingly responding to changes in customer relationships. Gamification and social media optimization have become important marketing strategies. They help keep your customers engaged with your brand.


Over the past few years, social media has allowed customers to express their opinions on anything. As a result, businesses are increasingly utilizing crowd-sourcing to improve their customer relationships. Allowing customers to voice their views can help your business provide innovative and customer-tailored products and services. In this case, customer relationships management is no longer used only for lead generations and marketing. It also helps a company provide innovative products and services.


Mobility has turned into a crucial component of business success. Unlike before, customers are no longer bound to PCs. Cloud-based storage helps customers to access data on the go. Mobile devices have increasingly empowered customer service resources. Besides online and mobile experiences, real-world involvement affects consumer perception.


CRM flexibility allows an enterprise to customise its offerings. Your CRM app should be easy to integrate and have multichannel publishing. Accessible and flexible CRM applications are increasingly becoming important for businesses.

Business Intelligence

Brands are increasingly looking for integrated solutions. Conversely, cloud-based solutions only support the best CRM app. As such, there is a trade-off between the two, and customer relationships management still seesaws between them. Data-driven marketing technique has become important for businesses. In 2017, customers expect contextual communications that acknowledge their interests and needs. As such, this is the time to make sure your technology meets your client expectations.

The Future of Customer Relationships Management

CRM application and marketing aspects will potentially grow in coming years. Pursuing strategies that are in line with the demographic you target helps you harness the power of customer relationships. Twitter and Facebook have increasingly allowed customers to express their opinions about a product or service. Social media is now seen as a crucial business driver. It has become necessary for companies to listen and respond to customers’ feedback. That is the only way you can harness the power of customer relationships and continue to anticipate customer needs.

Robert Cordray is a former business consultant and entrepreneur with over 20 years of experience and a wide variety of knowledge in multiple areas of the industry. He currently resides in the Southern California area and spends his time helping consumers and business owners alike try to be successful. When he’s not reading or writing, he’s most likely with his beautiful wife and three children.

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