IBM SoftLayer and the importance of an MSP channel to leverage the cloud

For many modern businesses the cloud is vital to the way in which they operate, but in order to deliver the level of service that their customers demand, they need to ensure that their infrastructure is up to scratch. IBM SoftLayer has been providing cloud infrastructure as a service (IaaS) to a broad spectrum of companies, from startups to multinational corporations, for a number of years now. As well as bare metal and virtual servers, customers can access networking and big data solutions and a host of flexible IT benefits.

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One way in which IBM SoftLayer is different to other cloud infrastructure platforms is that it recognises the importance of integration and automation. Despite having a growing number of data centres all over the world, SoftLayer builds each centre to the same specification and equips it with the full SoftLayer catalogue of services – meaning that customers get the exact same features and reliability across the entire portfolio. The way in which SoftLayer private cloud contracts and expands also means that flexibility is always at hand.

SoftLayer gives you access to robust, dynamic and agile infrastructure

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For managed service providers (MSPs), the benefits of IBM SoftLayer are particularly noteworthy. Hosting applications and services can prove challenging in terms of resources and finances, particularly during periods of rapid growth, and many MSPs have benefitted from some level of assistance. Whether you specialise in storage, security or any other form of cloud service, partnering with SoftLayer gives you access to robust, dynamic and agile infrastructure that ensures you can deliver a level of service that meets not only today’s demands, but those of the future too.

IBM SoftLayer has long recognised the importance of the MSP channel when leveraging the cloud, launching its channel referral program in 2011. Providing support for MSPs, the program doesn’t tie partners to long-term contracts, but does give them access to IBM campaign assets, in-person training opportunities and other exclusive benefits, helping more and more companies gain access to SoftLayer’s flexible cloud infrastructure. Businesses are free to build on and resell any SoftLayer service as if it was their own, without having to manage any of the underlying infrastructure.

the cloud is already too powerful to ignore

For managed service providers, the cloud is already too powerful to ignore. Previously, fears surrounding cloud adoption, particularly those centring on security, may have been justifiable, but now a reluctance to embrace the cloud will see more agile competitors overtake you. This is particularly important when you consider future technological developments, like the Internet of Things and big data, which will also rely on cloud computing.

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IBM SoftLayer helps MSPs make the transition to the cloud by providing infrastructure as a service that is automated and robust, but also flexible, meaning you can tailor your service to your customer’s needs. The MSP channel lets organisations all over the world benefit from the cloud, all while IBM SoftLayer provides the dynamic infrastructure needed for modern business success.

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