How Cloud based telephony can benefit your business

As an enterprise develops and grows, so does the technology needed to ensure operations run at an optimal level. Outdated legacy systems just cannot support modern workforces which have embraced flexible working. The BYOD trend has allowed employees to work virtually anywhere. As such, a mobile enabled workforce is necessary to stay competitive in today’s agile working environment.

[easy-tweet tweet=”As an enterprise grows, so does the technology needed for it to run at an optimal level.” hashtags=”tech, cloud, IT”]

With remote working on the up and cloud technology uptake continuing, many enterprises are looking to cloud voice to guarantee business success. SIP trunking is an example of an IP-based telephony which can immediately improve operations while delivering instant cost savings. Furthermore, the adoption of cloud voice futureproofs organisations so regardless of what determinations change, services remain durable, safe and online.

SIP trunking is fast becoming the first choice for communications for businesses looking to embrace the cloud and mobile era.

Cost Efficiency

Many companies relying on traditional ISDN technology may find themselves paying more than they need. From excess line rental and ongoing maintenance fees, too costly call forwarding charges, these numbers add up and can quickly eat away at a company’s bottom line.

To reduce costs, organisations should look to regularly review their existing suppliers and seek alternatives on the market. Updating outdated telephony can significantly reduce operational costs with savings in line rentals and call costs, as well as remove the need for significant capex on hardware – freeing up cash for other business ventures. Modern technology such as SIP can help organisations, both in the immediate and longer term. This is because SIP is a more flexible, lower-cost alternative to ISDN (often including free internal calls between extensions and offices). For businesses with multiple sites, SIP trunking also offers the opportunity for line rationalisation and a reduction in the number of PBXs that need to be maintained.

[easy-tweet tweet=”Updating outdated telephony can significantly reduce operational costs with savings in line rentals” hashtags=”cloud, tech”]

Streamlined integration

As more businesses look to move their data to the Cloud, cloud-based telephony is the natural step forward in integrating data and devices. SIP trunking also alleviates logistical plans in the event of your office relocating. The technology allows for businesses to keep the same geographical number without the continued costly call forwarding charges.


Working over capacity can put your enterprise at risk. Companies that are heavily seasonal need to scale their telecom systems quickly and effortlessly to meet customer demand. A prime example of this would be the retail or e-commerce sector during holiday periods – Black Friday, Cyber Monday and the Christmas season. During these high volume sales periods, these businesses see a massive influx of call traffic and need to react accordingly.

With such an increase in call volume, scaling to meet demand is the only viable option to stay on top of the increased traffic. Traditionally, increasing to meet demand came at a high cost to the business with new hardware and ISDN lines being required, often under long-term contracts which become redundant once the high traffic period finishes.

With SIP-based telephony, more lines can quickly be added and/or removed with minimal support from the provider. There is also no requirement to buy additional hardware meaning it’s possible to scale down following demand.

Enterprise continuity

To futureproof an organisation, it is imperative to be proactive when it comes to adopting new technology. The ISDN standard was developed in the 1980s. Put simply; it is archaic. With the emergence of mobile and cloud era, organisations require more efficient alternatives to obsolete technology.

While many companies spend a considerable amount of resources ensuring their IT is resilient, fewer consider how outdated telephony can affect their finances. Massive data loss is an obvious threat to an organisation, but the risk of telecoms downtime is often overlooked, despite its ability to damage customer service levels and impact on potential business revenue.

With SIP trunking, resiliency is built into the voice architecture by design. As a result, businesses can continue to operate with minimal impact in the event of the disruption. Calls can be quickly and easily re-routed, if not automatically, and call load balanced in times of unexpected peak demand.

[easy-tweet tweet=”With SIP trunking, resiliency is built into the voice architecture by design.” hashtags=”tech, cloud”]

Unlike traditional telephony options, which require the regular maintenance of circuit boxes and a dedicated on-site IT support team, SIP is cloud based which reduces the strain on IT and allows organisations to monitor their traffic better. It also offers resiliency in the network – ensuring business continuity in the event of any unscheduled downtime.

The operational change affects how day-to-day work is done. Updating to cloud-based telephony has the potential to impact upon all aspects of business. Utilising technology that can enhance communication, collaboration and aid productivity can only speed up decision making, help with customer service and ultimately drive business growth.

Cem Ahmet, Managing Director – Gamma Business Communications

Cem joined Gamma in 2006 and has nearly 18 years telecoms experience in a  variety of different marketing and sales roles. Prior to his current position, Cem was the Sales Director and helped Gamma Business Communications achieve record growth levels over the last two years.

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