With more brick-and-mortar stores becoming e-businesses, e-commerce marketing strategies have become a necessity if you want to remain on top of the game. Times have changed, and people have changed the way they shop. Online shopping is the norm for most shoppers currently. According to a report by Statista, the worldwide E-commerce sales contributed revenue of $2842 billion in 2018, and this number is expected to shoot to 4.8 trillion by 2021. If you’re not using E-commerce Marketing Strategies to get a share of these stats, you are losing out on a lot.
In case you are unfamiliar with the meaning of e-commerce marketing, it is the practice of driving sales by increasing awareness of your online store. There are numerous e-commerce marketing strategies out there and picking the best one is daunting even to business gurus. The reason is that marketing strategies evolve every day, and what worked right for you yesterday might not work today. However, at the end of the day, you want two or more sales that you didn’t have yesterday. Aside from that, you also need your old customers to come back to your online store for more.
The strategies below have worked for many online businesses for years. They are the best you can use to get more sales and gain an advantage over your competitors. Here are 5 of the best e-commerce marketing strategies that will skyrocket your sales.
1. Content marketing
It is a powerful tool that is quite effective. When done right, it has the power to attract traffic, increase brand awareness, educate readers, and convert them to customers. There are different forms of content marketing tools. Some of these include blog posts, testimonies podcasts, storytelling, infographics, and email newsletters. How do you market your content the right way?
You should know what content your readers need. Create a blog on it. Post content that is relevant to your target audience during the opportune time and at reasonable intervals. Mix your content with visuals like images and tutorial videos to attract more attention to your site. Post stories, case studies, and testimonials from customers or employees about how your product solves their pain points. Don’t forget to increase your visibility on search engines by optimizing your content with specific keywords and strong CTAs to invoke desired actions.
Create great content and start blogging now. Make sure it is interactive to encourage more engagements. Ensure the content gets a wider reach by sharing it on your social profiles. With the advanced technology today, there are various tools that can help you to choose proper keywords. You can use them to generate blog post topics if you are experiencing difficulties coming up with one. Your content will be exposed to new audiences and attract more sales.
2. Social media marketing
Social media platforms are doing wonders for many e-commerce businesses. If you can learn how to use it the right way, you can count on increased brand awareness and sales. With a current population of 3.2 billion social media users worldwide, you can’t risk not using it in your marketing strategies. Social media is growing, and it is high time you started using it to drive sales on your online store.
Create a social media profile on available networks such as Facebook, Instagram, Twitter, and LinkedIn. Post unique content with attractive visuals for each platform and post regularly. When people comment on your post, interact with them by giving real-time feedback. Include hashtags and share buttons to enable your fans to spread the word. Leverage the power of sponsored ads on Instagram, Facebook, and other social media channels.
If you feel maintaining an active social presence is hectic and make you nervous, hire a social media manager. You can also use incentives such as giveaways if a follower shares your post with others. Partner with an influencer to get more fans to follow your brand. As you engage with more followers, encourage them to purchase from you. You can explode your sales with very minimal investments.
3. Email marketing
If you think email is a thing of the past, think again. Email is one of the top communication channels today. According to a study, 91% of consumers check their emails every day. Email marketing involves sending promotional emails to customers and prospects. These emails can have different goals including encouraging a customer to browse your products, informing of a time-sensitive discount, or to retarget a customer who abandoned a cart.
You can’t leverage email marketing benefits if you have not collected email addresses from leads. You don’t want your promotional email landing on the spam box of potential customers. You need to build an email list. You should encourage potential customers signing up to your mailing list. Start with pop-ups requesting them to subscribe. Entice them with offers that benefit them in exchange for their email address.
With an email list, you should send the right emails such as welcome, abandonment, orders, or confirmation. To save yourself time, automate the emails. Optimize them to be mobile devices friendly. Increase your sales by using your emails to promote your brand. If you are learning about email marketing just now, start with newsletter campaigns. From there you can tap on upsells, cross-sells, promotional offers, and customer loyalty.
4. Search Engine Optimization
If you want more all types of potential customers visiting your site, you need to be ranking on top in SERPS. SEO is a strategy of marketing that requires a combination of multiple aspects to get it right. It is a broad topic, and as a result, some businesses have been known to use dishonest tricks to land on the first page of Google results. However, this only gets them in trouble with Google. Do not take shortcuts. Identify the proper keywords for your website. Use keywords in your content naturally, titles, and meta descriptions. Ensure the content is written by a human for other human readers. Optimize the website for mobile devices. Ensure its quick to load, and the users can navigate through it with ease and checkout. With more visibility, potential customers will easily find you and convert.
5. Referral marketing
Also called word-of-mouth marketing, it is another powerful marketing tool that you can’t ignore. A referral is more likely to translate to a sale. Think about it in this way. When you are looking for a vacation spot for your family, you ask your nearest friends for ideas. That is the whole idea of referral marketing. It leverages the fact that humans are social creatures.
What do the numbers say?
82% of consumers consult friends and family before making a purchase.
92% of consumers trust recommendations from people they know.
These numbers are worth investing every dollar and seconds to get them on your side. How do you it right?
Consumers can be your brand advocates even without getting anything in return, especially when they have a great experience with your product. However, don’t rely on this solely. Offer consumers some incentives such as gifts, discounts, and perks, if they refer your product, service, or site to a friend. When you have decided on the right incentives, the next step is to promote it. Ensure it reaches as many people as possible by posting it on your social media or promoting it via email.
These are the best marketing strategies that will help explode your online store sales. However, what works for another e-business, might not work for you. It is up to you to test the waters until you get the one that works for your online store. E-commerce is such a competitive arena right now, therefore, it is prudent if you got a step ahead of the game with an effective marketing strategy. Keep up with new trends that come out each day, and eliminate bottlenecks that are holding your sales back with the above strategies.