In a special interview with the MD for marketing solutions at Sony, Michael Harrit, talks to Disruptive Tech TV and Compare the Cloud about IP Live and utilising the cloud for broadcasting.

Harrit claims IP Live is “a complete new way of working” for the studio, stadium, and outdoor/remote productions. By working together with other major brands the technology will be able to be implemented and upgraded to serve any need.

The industry has truly come together

By working together the technology behind production has opened new doors to infrastructure options enabling cloud.

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