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CIF Presents TWF – 2024 state of the cloud report

In this episode of the 2024 season of our weekly show, TWF! (Tech Wave Forum), we are focusing on the primary research from Cloud Industry Forum published 13th May. This is our annual “state of the cloud” report. This year it’s called “Tough times, but innovation springs internal” with the subtitle of “How cloud is the key technology enabler helping businesses innovate in a turbulent period”. Instead of the usual interview, our host and CIF CEO David Terrar will summarise the report and its themes, which highlight cloud’s ubiquity, the amazing rate of adoption of GenAI, and the importance of cloud supporting this new era.

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David is a known as a thought leader in digital transformation, social collaboration, ERP, and cloud computing. I'm a software guy who started on mainframes and minicomputers, but has embraced the shift to cloud, social, and mobile in a world gone digital. I combine more than 30 years of business experience with over 18 years of social media and digital marketing expertise. I'm passionate about helping people understand the shift to digital, organisational culture, new business models, and how businesses can do more with less.

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