In this third episode of The AI Show! Host Emily Barrett sits down with Guy Murphy, the co-founder of OSSA, to discuss the revolutionary impact AI is having on advertising for small businesses.
They dive into the common challenges small firms face with traditional marketing methods – tight budgets, lack of expertise, and an inability to effectively compete with larger competitors. But OSSA’s innovative AI platform is a game-changer, simplifying campaign creation and leveling the playing field.
Guy enthusiastically explains how OSSA’s AI technology democratises marketing by enabling even the smallest businesses to craft targeted, effective advertising strategies with ease. No more being overshadowed by big brands!
The thought-provoking conversation also touches on AI’s potential impact on advertising jobs in the future, as well as the critical importance of data security as more processes become digitised.
Emily Barrett is an AI Lead and HPC Systems Architect for Lenovo, she engages with the brilliant minds shaping the AI landscape. From visionary researchers and industry titans to ethical philosophers and policymakers, our guests shed light on the intricate interplay between humanity and technology.
Guy Murphy is the Co-founder & Director at OSSA. Ad industry-recognised Strategist, Creative thinker, Agency leader, and Marketing Consultant.
Co-founder of OSSA; an innovative self-service ad platform for small businesses.
Experienced in working with global and local brands, across fmcg, luxury, service and tech sectors; advising on marketing, brand and communication strategy.
Fluent in working with cross-functional teams, complex organisations and disrupted industries.
Internationalist outlook. Extensive UK and US experience.
