Tag: Customer

Harness the Power of Hyper-contextual Advertising

https://vimeo.com/714026212/bb9318717b While contextual data is often used by marketers and advertisers to provide a better experience for their customers, it's also the key to a...

How Social Media Can Improve Customer Retention Ratio

Today, whether you are running a well-established business or want to launch a venture, you can not imagine your business without social media. Social...

Automation vs Emotion: Are people still important in customer experience roles?

In the past few weeks, investment in digital transformation and technology processes has accelerated to keep pace with changing demands and to meet healthcare...

Customer success is critical to growth in the digital era

Any enterprise worth its salt will purport to be customer-centric. Yet, what this actually means in practice can be a pale imitation of the...

Managing cloud migration and the end-user experience

The traditional role of the managed services provider (MSP) has, up until recently, been clearly defined—helping enterprise customers with issues around pre-installed software, internal...

The power and promise of AI in the coming year and beyond

In 2018, I posited that artificial intelligence (AI) would become widespread, seeping into our everyday lives. Now, in 2019, we’re starting to see this...


Popular articles

Strategy and anticipation are key to securing against cyber threats

With technological progress comes increased security risks. Sophisticated and co-ordinated cyber groups are working every day to find potential entry points into organisations’ networks.

Raising talent attraction and retention with IT investment

To be at the centre of talent attraction and retention, businesses should make use of workplace technology that enables them to integrate collaborative, secure and sustainable measures into their operations.

How NIST started the countdown on the long journey to quantum safety

Leading the charge to develop a post-quantum cryptographic standard for organisations is the US government’s National Institute of Standards and Technology (NIST).

Overcoming economic uncertainty with cloud flexibility

Particularly for companies that jumped into the cloud headfirst, taking the time to optimise existing processes is a remarkable way to reduce infrastructure costs and free up OPEX for delivering business value.

“The need for speed” – Finding a way to unlock agility for today’s businesses 

To fully support agility, the solutions chosen will need to enshrine all the latest innovations in areas like artificial intelligence, machine learning or prescriptive analytics.

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