Saudi digital lender Tamam Finance found that up to two-thirds of its mobile app installs were potentially invalid or misattributed after deploying ad fraud prevention tools from TrafficGuard, an Australian platform that filters fraudulent traffic before it reaches advertising budgets.
Tamam, the first company licensed by the Saudi Central Bank to provide digital financing solutions, worked with global media agency OMD MENA to implement TrafficGuard’s mobile app fraud prevention across the full install journey: click validation, install verification, and post-attribution analysis. The deployment is projected to save US$120,000 annually in wasted media spend by redirecting budget away from non-genuine traffic towards real user acquisition.
The scale of the problem Tamam uncovered is notable. TrafficGuard’s analysis flagged 66% of the lender’s installs as potentially invalid, a figure that underscores how quickly mobile ad fraud can distort performance data in competitive verticals like fintech. Without detection at the click and impression level, fraudulent interactions reach the mobile measurement partner (MMP) and contaminate the attribution signals that inform budget allocation.
Mobile ad fraud prevention has become increasingly critical for fintech growth teams. Fraudulent installs, misattributed conversions, and invalid post-install activity are draining budgets, distorting optimisation signals, and redirecting spend away from genuine customer acquisition.
With TrafficGuard validating installs and filtering invalid traffic across our app campaigns, we’ve been able to trust our MMP data, sharpen budget allocation, and drive genuine, sustainable growth.
TrafficGuard expanded its operations into the United States in February as part of a broader growth push. The company works with enterprise brands across finance, ecommerce, travel, and gaming.
