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SEO @ Scale for IBM WebSphere Commerce Customers


DeeperThanBlue, a digital channel solutions provider announced today that it has partnered with OneHydra, the leading SEO automation solution, to successfully develop a plugin that will help IBM WebSphere clients significantly improve their SEO (Search Engine Optimisation) performance. .

The OneHydra solution allows online retailers that use the IBM WebSphere Commerce platform to efficiently manage the SEO of their website, regardless of the number of products and skus on the site.

The solution is cloud based for rapid customer on-boarding and utilises a plugin developed by IBM Premier Partner, DeeperThanBlue using the latest WebSphere Commerce versions and certified by IBM as Ready for Smarter Commerce. Using the plugin, OneHydra integrates real-time with the merchant’s (retailer’s) eCommerce platforms both large and small, so SEO can be introduced and managed on tens of thousands of products without the time or expense involved with hiring a large team, simplifying digital marketing optimisation.

SEO automation optimises large sites with minimal user intervention, with SEO changes being applied instantly across the full site. This makes it easier for consumers to find a retailers products through better visibility leading to increased traffic  and revenue. As a result, return on investment is significant.

“We have worked with a number of SEO companies over many years helping retailers and merchants optimise their IBM Commerce sites and in our view OneHydra provides a unique solution to addressing SEO at scale for large online and multichannel retailers. By deploying the IBM Commerce plugin with OneHydra Digital Marketeers can demonstrate an improved return on expenditure from their customer acquisition activities ”, said Chris Booker, Sales & Marketing Director – DeeperThanBlue.

Once OneHydra is installed with WebSphere Commerce, it works by gathering and distilling data and insight from the website, discovers, analyses and manages keywords and identifies thematic cross-linking to drive stronger rankings. The connection with IBM WebSphere Commerce means that new content pages, once approved by a merchandiser, are automatically added to the IBM Commerce catalogue, resulting in real time optimisation that is relevant to customers’ search activity and seasonal trends.

And deployment of OneHydra is pain-free too. The complete integration package can be installed in a matter of hours, with components based on WebSphere Commerce templates, meaning that every page is optimised by OneHydra. DeeperThanBlue can assist customers with the installation of the plugin into their WebSphere Commerce environment and with site template modifications.

Warren Cowan, CEO and founder of OneHydra, added “We wanted to create a plugin for IBM WebSphere to make is easy for WebSphere Commerce users to be able to quickly implement OneHydra. Partnering with DeeperThanBlue was pain-free and their expertise in the WebSphere Commerce platform means that IBM clients who use the OneHydra plugin can now benefit from traffic and revenue uplift nigh-on instantly.”