10 years of AWS EMEA

Ten years ago, on November 6, 2007, Amazon Web Services (AWS) opened its first infrastructure Region outside of the US, and first in Europe, Middle East, and Africa (EMEA), in Ireland.

The first service available to customers was the Amazon Simple Storage Service (Amazon S3). This was the first time low cost, secure, and durable storage was available to customers, on European soil, with pay as you go pricing. After launching with one service, in one EMEA region, AWS now has more than 80 services available for customers in EMEA across eight Availability Zones in three infrastructure Regions, in Germany (opened in October 2014), the UK (opened December 2016), and Ireland.  To support customer demand AWS continues to expand and still has three additional Regions, and nine Availability Zones, in Bahrain, France, and Sweden yet to open between now and early 2019.

[easy-tweet tweet=”Now, on November 6, 2017 the most expensive storage tier for Amazon S3 in the AWS Ireland Region is $0.023 per Gb per month – nearly 90% less than at launch.” hashtags=”AWS, EMEA”]

Over the last 10 years AWS has continually lowered the prices of their services. When AWS launched Amazon S3 in Ireland in 2007 it cost $0.18 per Gb per month for standard storage. Now, on November 6, 2017 the most expensive storage tier for Amazon S3 in the AWS Ireland Region is $0.023 per Gb per month – nearly 90% less than at launch. It isn’t only with Amazon S3 that pricing has been reduced. AWS has lowered prices 62 times across the services with no competitive pressure to do so. As AWS continues to grow the business in EMEA, and around the world, you can expect the prices of the services will continue to fall.

AWS customers, by the numbers

AWS is now the foundational infrastructure for some of the most exciting, fastest growing, and most well-known startups in EMEA, and around the world. AWS counts startups such as, Blippar, Deliveroo, Delivery Hero, Dubsmash, Fanduel, Funding Circle, Gett, Home24, iZettle, Just Eat, King, Mojang, Rovio, Spotify, Shazam, Skyscanner, Supercell, TrustPilot, Vente Privee, Viber, Vivino, Zalando, Zoopla, and many others as customers.

AWS has also been helping European enterprises to use the cloud to embrace innovation and set themselves apart from the competition. Customers from across EMEA, from organisations of all sizes, are doing exciting work using AWS.

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