Adrian Odds

Adrian Odds is marketing and innovative director at CDS, a Leeds headquartered agency that enables strategic change. With over 25 years’ experience across strategy, marketing, and business development he has supported large and complex organisations to deliver improved outcomes and is a leader in digital transformation and organisational change. As a board director, Adrian leads the innovation and marketing functions for CDS whose impressive portfolio of clients include the NHS, The Cabinet Office, and Transport for London.

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How critical organisations can spot unseen threats much sooner

Bad actors are everywhere. In embracing deep observability, both public and private companies will ensure that when their time comes, they can react accordingly to minimise damage.

Unlocking the Full Potential of a Cloud ERP solution

It's no secret that organisations today are on the...

Why a multi-cloud strategy is the secret sauce to creating unrivalled fan experiences at sporting events 

There’s a saying that ‘sport is nothing without the fans’ and over the last decade, fans’ expectations have evolved hugely.

The need for speed: Rapid prototyping for SaaS success

Anyone who has spent a decade or more in...

What ‘flavour’ of cloud is right for your organisation?

Cloud technology has never been more important in the business world. The pandemic had a significant effect on the adoption of cloud services and...

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Popular articles

How critical organisations can spot unseen threats much sooner

Bad actors are everywhere. In embracing deep observability, both public and private companies will ensure that when their time comes, they can react accordingly to minimise damage.

Unlocking the Full Potential of a Cloud ERP solution

It's no secret that organisations today are on the...

Why a multi-cloud strategy is the secret sauce to creating unrivalled fan experiences at sporting events 

There’s a saying that ‘sport is nothing without the fans’ and over the last decade, fans’ expectations have evolved hugely.

The need for speed: Rapid prototyping for SaaS success

Anyone who has spent a decade or more in...

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