Consider this. You’re the head honcho of a fast growing company selling lots of finely crafted business products and services. You’ve got plenty of great people working in specialist teams making sense of everything from web analytics, social media and business lead generation, to customer relationship management (CRM) and business process automation. Despite this, your sharp managerial intuition tells you there’s still more value to be had. 

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You’re right, everyone’s at it. Some of us enjoy it in the morning before breakfast, some of us at night. Some of us enjoy thinking about it over a hot beverage and others like to discuss it around the office water cooler. A few of us even like to make it a team event, but how many people can really say they are good at cloud computing?

The reality is that the best examples of cloud use are happening hand in hand with digital transformation

The reality is that the best examples of cloud use are happening hand in hand with digital transformation. By moving all your business tools into a single platform you can achieve two things: improved efficiency inside your business, and a bigger, happier customer base. Orders will begin to move faster, customer complaints will dry up and you will see those all-important return on investment figures go through the roof. It all sounds great, but it’s not always clear exactly how you can get the ball rolling.

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This is why Parker Software has developed a suite of business automation tools to take out the hard work. This powerful cloud-based setup works on three key areas: business automation, customer engagement, and lead generation. The automation function can analyse emails, SMS, social messages and file attachments for keywords. Once that’s done, it can run intelligent triggered-responses, so if there are appointments to be scheduled, databases to be updated and files to be translated, it simply does it all in real-time.

Digital engagement tools like live chat software have been around for a while – but not many can use intelligent triggers made by a customer’s browsing behaviour to automatically initiate a live call between customer and sales person. Why wait for the customer to leave the website, compare your competitors, and spend time mulling the decision to call you?

Combine this with a prospect detection tool that can provide in-depth financial and structural details of businesses that visit your website, and it’s easy to see how the cloud can help you convert better than ever.

it’s easy to see how the cloud can help you convert better than ever

So there we have it, using the cloud doesn’t have to be a mere fantasy. By improving the digital transformation of your business processes and facilitating better engagement with customers, the cloud can become your best friend. Before you know it, you’ll be able to put your feet up, hot beverage in hand.

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Howard Williams, Marketing Director, Parker Software Howard Williams is marketing director at Parker Software.  With a background in digital marketing management in the financial sector, Howard is now responsible for brand and marketing strategy development for Parker Software's suite of business automation products. Overseeing the daily activities of Parker Software's marketing team, Howard's vision is to grow the ThinkAutomation suite into new markets and establish WhosOn as the foremost live chat solution for the enterprise sector.