A recent report by IDG Research Services commissioned by EMC demonstrates the close connections between hybrid cloud computing and digital business. The report pegs hybrid cloud as the “great enabler of digital business”, but it’s more than a proven enabler. Hybrid cloud can accelerate progress and amplify the benefits of digital business initiatives. There’s a benefits “multiplier effect” when companies put more workloads in hybrid cloud and put the agility of hybrid cloud to work. 

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It probably goes without saying that digital business is high on corporate agendas (90% of respondents to the global IDG survey count it among their top business priorities) and, therefore, high on the agendas of CIOs and IT organisations. Consumer technologies and the Internet have altered forever the expectations of consumers and commercial customers. People and organisations expect to do business quickly, easily, anytime and anywhere. To remain competitive, companies must further digitise their processes and interactions – and deliver engaging customer experiences.

Hybrid cloud is today’s best infrastructure for digital business

How does hybrid cloud play a role? It’s today’s best infrastructure for digital business. It has the necessary underlying characteristics for keeping pace in a fast-changing digital economy: speed, flexibility, reliability, scalability, cost effectiveness. And it enables digital business in specific ways. Hybrid cloud supports rapid testing, deploying, and scaling of new applications by enabling businesses to leverage public and private cloud applications and services together seamlessly. New mobile apps can integrate with core systems so a company can bring all of its capabilities into play.

But the hybrid cloud value proposition goes further. The IDG survey showed that hybrid cloud adoption reduces IT operating expenses by a remarkable 24% on average. That’s a big number, both as direct savings and as opportunity to reinvest. But the real kicker is that the surveyed companies put around 40% of their savings into new business and technology initiatives.

Then there’s the multiplier effect. The more aggressive adopters – those with a significant number of workloads in hybrid cloud – enjoy the biggest gains. They are three times more likely to be achieving their digital business goals and achieving infrastructure readiness than non-adopters.  Their IT operating expense reduction increases to a whopping 29%.  This translates into an even greater opportunity to reinvest savings. Hybrid cloud is, indeed, the great enabler.

Consumer technologies and the Internet have altered forever the expectations of consumers and commercial customers

“Becoming digital is a priority for nearly every business on the planet.  But how to get there is not as obvious. This study makes it perfectly clear that hybrid cloud – and the savings and agility it brings with it – is a key enabler to becoming a digital business,” says Jeremy Burton, President, Products and Marketing, EMC Corporation.

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Top statistics from the report include:

  • 92% indicate their organisation’s competitive strategy calls for digital business initiatives
  • 63% indicated they are already on their way to achieving digital transformation goals, whilst 90% call digital business a “top priority” for the next one to three years
  • 88% believe that hybrid cloud capabilities are important or critical to enabling digital business transformation
  • 87% said improving the customer experience was the key driver for digital technology investments
  • 83% currently use or plan to use a hybrid cloud environment, and 73% agree that a hybrid cloud model creates a path to digital business

Read the full report here.

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Peter Cutts, VP, Global Solutions, EMC Peter Cutts is Vice President of Global Solutions of the EMC’s Converged Platforms Division, VCE and is responsible for the design and engineering delivery of solutions that accelerate time to value for our customers and partners. The Global Solutions organization focuses on solution development in the areas of Federation Enterprise Hybrid Cloud, Cloud Native, Big Data, and Workload Solutions by leveraging the strength of the Converged Infrastructure platforms. Prior to leading Global Solutions at EMC’s Converged Platforms Division, Cutts has held several cross-functional roles, spanning the entire lifecycle of startup and emerging initiatives through mature business units, including Pre-Sales, Global Product Sales, Services, Business Management, and Engineering. Most recently, as the Vice President of the Global Cloud Solutions Team, Cutts was responsible for successfully delivering the complete end-to-end go-to-market for EMC’s Cloud Solutions.