The Google Apps Option for Small Business

By Gina Smith, Freelance Technology Writer

A growing number of small businesses, universities and even large corporations are choosing to implement Google Apps for Business (Google Apps) into their IT mix. In fact, some estimates indicate over 5 million businesses have now implemented Google’s innovative, cloud-based technology. There are significant advantages to using Google Apps.

A Complete Suite: Google Apps offer a compatible and complete suite of office applications. Gmail (e-mail), Docs (create, share and edit/compose documents with others), Sheets (spreadsheet), Slides (presentation), Calendar, Talk (chat and video chat) Drive (cloud storage) and Picasa (photo storage and sharing) are among Google’s advanced tools designed for business productivity. Docs, Sheets and Slides even convert into Microsoft Office formats.

Collaboration: Now, your Vice President in Los Angeles, Marketing Consultant in Orlando and Sales Manager in New York can all work together on that big proposal from the comfort of their own offices. Google Apps allow everyone to write and edit together “live” in the cloud.

Easy Access and Backup: Google Apps allow for easy access, sharing and editing of documents, presentations and information. And, because editing and revisions are composed in “real time”, your work is instantly backed up and stored in the cloud (more specifically, in Google Drive). You can also upload new documents, files and projects for you (and anyone you give sharing permissions to) to access.

Chrome: Google’s Chrome browser is one of the most highly rated, fastest browsers currently available. Additionally, rather than outfitting your staff with expensive laptops, you now can consider the less expensive Chromebook option. Chromebooks boot up almost instantly and have a user interface designed specifically and optimized for Google Apps.

Google Apps is easy to manage and designed with the user in mind. It can be integrated with all of your mobile devices, including phones and tablets. Apple users sometimes shy away from Google Apps because they fear it will not integrate. However, I have found no compatibility issues with my Apple products.

Although Google Apps stores your information in the cloud, some IT experts recommend considering additional backup, “just in case”. There are companies such as which offer qualified cloud backup and restoration services. If you plan to go this route, be sure to use a provider which specifically specializes in the backup and restoration Google Apps.

Not only is Google Apps easy to use and manage, but many companies even report an impressive cost-savings after implementing Google Apps. Don’t be afraid to log on to the Google Apps for Business website and take advantage of the free trial.

Gina Smith writes freelance articles for magazines, online outlets and publications. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries.

+ posts

Meet Stella


Related articles

The value of colocation data centres in IoT

IoT data processing is increasingly being pushed out to the network edge to get as close as possible to the source sensors and end-users of the resulting data analytics

Strategy and anticipation are key to securing against cyber threats

With technological progress comes increased security risks. Sophisticated and co-ordinated cyber groups are working every day to find potential entry points into organisations’ networks.

Raising talent attraction and retention with IT investment

To be at the centre of talent attraction and retention, businesses should make use of workplace technology that enables them to integrate collaborative, secure and sustainable measures into their operations.

How NIST started the countdown on the long journey to quantum safety

Leading the charge to develop a post-quantum cryptographic standard for organisations is the US government’s National Institute of Standards and Technology (NIST).

Overcoming economic uncertainty with cloud flexibility

Particularly for companies that jumped into the cloud headfirst, taking the time to optimise existing processes is a remarkable way to reduce infrastructure costs and free up OPEX for delivering business value.

Subscribe to our Newsletter