Artificial intelligence (AI) has become a buzzword in the SaaS industry, and rightly so.
AI tools can help SaaS businesses resolve their key challenges via automation.
No wonder, most leading industry players and marketers are investing in AI-powered SaaS marketing tools.
In fact, the artificial intelligence SaaS market size, which was $73.8 billion in 2020, will cross $1,547.57 billion by 2030, with a CAGR of 37.66% from 2022 to 2030.
What’s more? 88% of marketers want their firms to increase the use of automation and AI to meet customer expectations and gain a competitive edge.
If you are still wondering whether to invest in artificial intelligence for your SaaS, this post is for you. We’ll discuss the top four benefits of leveraging AI-powered SaaS marketing tools.
1. Unveil and Capitalise on the Latest Industry Trends
Uncovering the latest industry trends fetches crucial insights into ever-evolving customer expectations and demands. This helps marketers align their SaaS services with customer preferences, thus meeting their needs.
The result?
Enhanced customer satisfaction directly impacts sales and revenue. It supports a firm’s revenue marketing efforts by accelerating repeat business, upselling opportunities, and high customer acquisition rate through referrals and positive word-of-mouth.
Manual analysis of market trends can be daunting and inconsistent because of human errors.
However, with AI-powered SaaS marketing tools embedded with advanced predictive modelling and machine learning algorithms, all this becomes a breeze.
They can help you –
- Collect, compile, and analyse vast datasets on a centralised platform to identify emerging market trends.
- Gain in-depth insights into customer choices and behaviour in the past and present.
- Identify gaps in the market and develop an actionable strategy to attract the target audience.
- Gauge the potential of your existing SaaS marketing strategy and predict outcomes like consumer acquisition, engagement, satisfaction, and more in real time.
2. Personalise Your Marketing Campaigns
Personalising marketing campaigns can help you create tailored content and deliver it to the right audience.
This can help boost customer engagement, conversions, and ROI.
Here’s a quick example of how AI-powered SaaS tools can help you create personalised messages.
Say, your SaaS firm has been using Sitecore (content management system), which has the capability to collect data on user interactions. However, Sitecore’s content architecture tends to hinder UX
Now, you decide to migrate to WordPress for several reasons, such as user interface issues, limited customisation options, and more.
The Sitecore to WordPress migration can be tricky, especially because crucial data is at stake.
Here, using AI solutions can help maximise data’s utility.
For instance, an AI-powered SaaS marketing software with predictive and prescriptive analytics capabilities can help you collect and analyse audience behaviour patterns and choices from Sitecore’s data.
This allows you to gain valuable insights into target audience needs and create highly personalised content via actionable recommendations (offered by prescriptive analytics) for your WordPress website.
The tool can recommend specific actions like adding blog posts on trending topics, exclusive offers, etc. This can boost your customer engagement significantly, thus strengthening relationships.
In fact, Gallup research reveals that customer engagement can boost your revenue by 23%.
3. Deliver an Exemplary Omnichannel Experience
Customer journeys are becoming more complex day by day.
Thanks to the internet, customers have access to a wealth of information.
In fact, they research your website, social media, and other platforms to check out your existing customer’s testimonials, experiences, and more before making buying decisions.
This means you must provide a seamless omnichannel experience across all platforms, or else you can lose valuable opportunities.
Take, for instance, HubSpot. This B2B marketing and sales software provider ensures that each touchpoint depicts a uniform message without compromising the brand’s tone.
See how HubSpot delivers the same message across social channels and chat provision.
Here’s a sneak peek of their Twitter account (social).
With an AI-powered SaaS marketing tool integrated with data analytics, you can build an omnichannel experience like HubSpot.
The tool can help you collect, compile, and analyse customer interactions across multiple digital channels.
With these insights, you can gauge customer likes and dislikes and create a uniform experience across all platforms.
4. Track and Measure KPIs that Matter the Most
Tracking key performance indicators (KPIs) can help you understand the effectiveness of your marketing efforts.
However, tracking random KPIs won’t be helpful.
It’s imperative to understand and monitor the metrics that matter the most.
For instance, the chief marketing officer (CMO) should monitor KPIs like monthly recurring revenue (MRR), churn, etc.
This can help them understand your marketing campaign performance and revenue growth.
On the other hand, the chief financial officer (CFO) should keep a tab on metrics like customer acquisition cost (CAC), customer lifetime value (CLTV), etc.
AI-powered SaaS marketing tools with customised dashboards can help your team understand and track the KPIs that matter the most.
The AI-powered marketing dashboard offers a customised view of KPIs according to the user’s job role, responsibilities, and goals.
This customised data-driven approach can ensure informed decision-making, thus enhancing revenue growth.
Summing Up
AI-powered SaaS marketing tools, especially the ones with data analytics integration can breathe new life into your marketing efforts.
From helping you understand the latest trends and target audience expectations to fulfilling them and achieving high ROI, these tools can prove a game-changer, as shared in this post.
So, deploy AI-powered SaaS marketing tools and take your business to new heights.
Hazel Raoult is a freelance marketing writer and works with PRmention. She has six-plus years of experience in writing about business, entrepreneurship, marketing, and all things SaaS. Hazel loves to split her time between writing, editing, and hanging out with her family.