Unless you have wads of cash for trial and error in your marketing, learning effective ways to sell your brand online is incredibly essential. This is particularly important if you’re running a startup or selling little-known products or services. The aim is to effectively communicate what you have for your potential customer, and this also includes explaining why they should buy from you and not your competitors.
Here, we show you 10 simple ways to promote your brand for an authoritative presence online.
Leverage the immense power of social media
Social media has grown tremendously in the past decade and should now be treated as a necessary investment by any business looking for serious exposure online. The good thing is that you don’t even need to start from the bottom as most social media platforms now offer premium services that allow placement of ads as prioritised posts. With this, you have a direct and quick link to your audience from as early as the first day of setting up your social profile. Further, you can invest your time and resources in networking with like-minded industry leaders and target audience for an even wider reach.
Consult digital marketing experts
The majority of top digital marketing experts and service providers boast ample exposure and industry experience as they specialise in the business of helping others increase their visibility online. In addition, most have the required resources and expertise to research on the latest marketing techniques that work and those that don’t. For example, if you’re looking for an excellent hosting for your website or advice on web hosting and related topics, be sure to check Mangomatter for detailed reviews of both paid and free hosting options available for newly launched businesses.
Master key website optimisation techniques
Setting up a site and publishing lots of content on it doesn’t always guarantee that you’ll attract significant traffic. Instead, what brings you the traffic you need is to use proven approaches like optimising every aspect of your site including content, web elements, and interface for enhanced user experience. Great content and user experience mean users enjoy visiting and staying on your site – a key factor in improving site visibility on search results.
Have an active blog
Blogs offer ingenious ways of enlightening, entertaining, and informing your existing audience about new updates and developments in your brand. The content you publish here enables you to include and target keywords and relevant topics that your prospects are probably searching. What’s more, a blog can help to foster a good relationship with your audience especially if you focus on providing quality content that solves problems.
Publish press releases occasionally
Whenever your firm has a newsworthy item coming up or already happening, be sure to create a press release to get your audience talking. This approach increases the publicity of your brand and also offers an inexpensive way to market yourself when the audience shares your work.
Consider hosting live streams
With nearly all major social media platforms supporting live streams today, it’s time to use this feature to your business advantage. Live streaming provides a perfect way to engage your audience in real-time. In particular, it allows you to react to customer feedback on the spot thereby helping you add credibility to your brand.
Use influencers
Influencers are people or entities with large audiences on various platforms including social media, community forums, and websites in your niche or related industries. Reach out and collaborate with them on promotional tactics like guest posting on their spaces, brand mentions and endorsements, as well as product reviews.
Offer incentives
Let’s face it, we all love giveaways, discounts, and other incentives from the brands we are loyal to. So why not use this powerful marketing technique to your favour and use it to promote your products and services. Freebies make customers feel appreciated and valued which encourages them to recommend your brand to others.
Use infographics
You probably already know that colourful objects are very effective in catching the eye of the viewers – you see it in the ads all the time. Infographics usually involve designing ads, posts, and brand data in a manner that fascinates whoever is looking at them. Once you have their attention, you can easily communicate the idea that your brand sells in an interesting and no-to-standard way.
Networking
Before the advent of the internet, networking involved attending trade shows, parties, and other business events to interact with like-minded people. Today, you can easily network with real people online by learning from their success stories, promoting their brands on your online platforms, or being a loyal follower of an influencer you wish to collaborate with in the future.
Use branded videos
Videos have quickly become a powerful means of communicating ideas online. Indeed, statistics continue to show that more and more people are now preferring watching videos instead of reading written content.
If you’re already using videos to educate your audience or market your products and services, consider branding them so that anyone who comes across them knows the people behind them with little hassle. YouTube, Facebook, and Twitter are great platforms where you can share your branded videos to reach your audiences.
Have a story and tell it
Stories sell emotions which humans are hard-wired to remember and relate to. A brand with a convincing story makes its presence memorable and quickly evokes trust. Memories bear loyalty which is something you want once your brand is out there.
Besides, stories are excellent communicators of the purpose and belief of your business or brand. Share details about who you are, what you and your company stand for, and anything else that matters to your audience.
Which promotion strategy is working well for your business? Share with us in the comments below.