Tag: ConsumerExperience

Why Is Security a Stepping Stone to Technology-Driven Marketing Personalisation?

A truly personalised consumer experience can only be provided when sufficient data is available to analyse consumer behaviour. Marketing today has become more personalised,...
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Post-Quantum Encryption is Here and Your Cloud Stack Isn’t Ready

Right, so here's the thing that's keeping every CTO awake...

Lost in Translation? 5 UK/US Culture Gap Lessons

There’s an old adage about the US and UK...

AI Quantum and IP Security Shaping Innovation

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Is sustainability ‘enough’ from a Cloud perspective?

The idea of uprooting entire sustainability initiatives that took years to formulate and deploy is unsettling for businesses but, in truth, it doesn’t have to be so revolutionary.