When General Data Protection Regulation (GDPR) laws came into force back in May, businesses across Europe had to drastically alter the way they handled their customers’ data – and with similar rules now being implemented in the US, attitudes of big business towards data privacy look set to change across the globe.
The idea of uprooting entire sustainability initiatives that took years to formulate and deploy is unsettling for businesses but, in truth, it doesn’t have to be so revolutionary.
This combination can drive a business’s data culture and provide a structured approach for businesses to benefit from data intelligence across their operations, with only a few clicks.