Submer Group, the Barcelona-based AI infrastructure company, has signed a distribution agreement with Netceed that extends its commercial reach across EMEA via a network already embedded with telecoms operators and data centre providers.
Under the deal, Netceed acts as a value-added distributor for Submer's full portfolio across EMEA. That portfolio spans liquid cooling solutions, monitoring software, data centre design and build, and GPU cloud services — the aim being to present these as integrated offerings rather than individual components.
Netceed brings operational depth to the arrangement: more than 30 years in infrastructure supply chain, around 1,500 employees in 21 countries, and a catalogue of over 90,000 products from nearly 1,500 suppliers. Its existing relationships with telecoms operators give Submer access to a customer segment actively exploring ways to deploy AI infrastructure without concentrating capacity in centralised hyperscaler platforms.
"Netceed brings a powerful combination of extensive EMEA reach and a dedication specialism in global telecommunications and data center infrastructure. This partnership will enable us to scale across EMEA and so be accessible to telcos who are looking to launch new AI-driven services and sovereign data centers without reliance on centralized hyperscaler infrastructure."
Manpreet Bath, Vice President for Commercial Engagement, Submer
Submer describes its proposition as closing the distance between AI ambition and operational reality. The company has deployed more than 500MW of liquid-cooled infrastructure and holds over 8GW of powered land across the Americas, EMEA and APAC. Founded in Barcelona in 2015, the group operates hubs in Houston and Taipei alongside its European base.
For Netceed, the partnership extends a portfolio that already covers broadband, data centre and energy infrastructure. The combination is positioned to help carriers and network operators build AI-capable data centres at the regional and edge scale, rather than waiting for hyperscaler capacity to reach their markets.
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