Neurologyca, which builds what it calls a human context AI layer for applications and enterprise software, has launched Video Content Suite in the US. The company said the tool has served more than 100 active customers across brands, agencies and media companies in Europe over the past five years.
Teams upload a video, choose a viewing format and invite participants to watch remotely. With the participants' consent, the suite captures their responses and applies Neurologyca's AI models to identify changes in attention and emotional response through the content. The output shows which moments engage viewers, where attention drops and which sequences deserve a closer look, giving creative and research teams evidence for editing, messaging and content decisions. It covers commercials, social media videos, trailers and longer entertainment formats.
Juan Graña, CEO of Neurologyca, said: “Our customers kept asking practical questions: Where did viewers lose interest? Which moments connected? What should the creative team revisit?”
The suite was built on Neurologyca's Devlab developer platform. The core platform converts human signals, including facial dynamics, voice patterns and interaction behaviour, into structured, machine-readable context that developers and enterprise partners can reach through APIs and fold into their own applications and AI systems. A select group of partners already works with the company through an early access programme covering coaching, wellness, enterprise workflows and AI systems.
The models behind the technology draw on laboratory research in Madrid that used electroencephalography and eye tracking to study how people respond to content. Neurologyca said that work lets it run remote audience studies without lab visits or specialist equipment.
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