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Peter Baxter


Peter Baxter, Managing Director EMEA, Yellowfin

Peter Baxter is the Managing Director for Yellowfin in the EMEA region.  He leads the EMEA team and is responsible for the strategy and growth of the business across the region.  Having come from two decades of consuming BI, Peter knows first hand the challenges faced by many customers who need improved insights into their business.  His knowledge enables customers to understand and realise ROI’s quicker and more efficiently than ever before.

Prior to his role at Yellowfin, Peter held numerous senior management roles in the technology sector, including leading worldwide sales teams for two of the largest software security firms in the world.  Approaching 25 years' experience in the technology sector, Peter has a wealth of knowledge advising clients on how to achieve the most value from market leading technologies.