Michael Frisby, Managing Director, Cobweb Solutions Michael’s early fascination with technology led him to a BSc in Computing. With over 20 years of IT and cloud sales and business development experience with PA Consulting, HP and Microsoft, Michael’s expertise lies in combining technology and customer requirements into commercial solutions. At Cobweb, he is responsible for leading the company's transition as a value-add cloud aggregator. He previously lead Microsoft’s SMB Managed Reseller channel across Western Europe, accelerating the transition to selling cloud services, and building the Office 365 Syndication business to one million users. He is an enthusiastic squash player and avid Formula 1 fan.