Laurence James, Products, Alliances and Solutions Marketing Manager, NetApp NEMEA Laurence is responsible for driving market awareness for NetApp’s products across Northern EMEA. Working closely with the EMEA Product, Alliances and Solutions Marketing team, his focus is on business growth and aligning NetApp’s offerings with customer and market needs. Laurence works across all of NetApp’s product areas, and has an in-depth understanding of diverse customer requirements to deliver value across the entire range of the product suite. Leading the marketing activities, Laurence is responsible for ensuring that NetApp’s offering is market-leading, of the highest standard and guarantees customer ROI. Working with a dedicated and experienced team, he assists in developing and implementing marketing campaigns that support the positioning of NetApp’s products and its reputation. Laurence has many years’ experience working with all aspects of Enterprise IT and held roles at Oracle, Sun Microsystems and StorageTek.