Laurence James
Laurence James, Products, Alliances and Solutions Marketing Manager, NetApp NEMEA
Laurence is responsible for driving market awareness for NetApp’s products across Northern EMEA. Working closely with the EMEA Product, Alliances and Solutions Marketing team, his focus is on business growth and aligning NetApp’s offerings with customer and market needs.
Laurence works across all of NetApp’s product areas, and has an in-depth understanding of diverse customer requirements to deliver value across the entire range of the product suite. Leading the marketing activities, Laurence is responsible for ensuring that NetApp’s offering is market-leading, of the highest standard and guarantees customer ROI.
Working with a dedicated and experienced team, he assists in developing and implementing marketing campaigns that support the positioning of NetApp’s products and its reputation.
Laurence has many years’ experience working with all aspects of Enterprise IT and held roles at Oracle, Sun Microsystems and StorageTek.
Stay connected:
Featured Stories:
Articles
There is Now a Need to Get Ourselves Back Up To Speed
Backing up data is incredibly important and something that...
Front Page
The Value of Partnership in Digital Transformation
The storage industry, as with much of the technology...
Front Page
Flash Forwards: The UK enterprise is hooked
In an increasingly fast-paced enterprise space, where decisions are...
Front Page
On Board with the Data Revolution?
The bold businesses at the crest of the wave of digital transformation – ready to surf the data economy with the agility of a...
Articles
There is Now a Need to Get Ourselves Back Up To Speed
Backing up data is incredibly important and something that is relevant to the majority of businesses, especially those industries which rely heavily on data,...
Front Page
The Value of Partnership in Digital Transformation
The storage industry, as with much of the technology sector as a whole, is powered by collaboration. Vendors, partners and customers all have to...
Front Page
Flash Forwards: The UK enterprise is hooked
In an increasingly fast-paced enterprise space, where decisions are made in a heart-beat and customers’ exceptional expectations stalk service providers – the quest for...
Opinions
The data behind dating: Can data ever really replace chemistry?
There are an estimated 5,000 dating services in Europe and a whopping 91 million people around the world using dating apps. There is no...
Front Page
Cloud can drive innovation but only if you have the right Data Fabric
It is well known that cloud is increasingly becoming the default IT option for businesses with many looking to cloud for some, if not...
Subscribe
Popular articles
Technology
A Business Continuity Cheat Sheet
Right, let's be honest. When you hear "business continuity,"...
Multicloud
Challenges of Cloud & Ultima’s Solution to Transform Business
With the way that AWS and Microsoft dominate technology...
Technology
The Role of Artificial Intelligence in Subscription Management
AI has revolutionised the landscape of sales and reinvented...
Business
Understanding the cloud adoption curve and what the future holds
Globally, strong cloud adoption trends are well established, with...
Automation
AI Build or Buy and the Death of Billable Hours
"The billable hour has been a universal system applied...