James Longworth

James is a technologist with 25 years’ experience in the IT industry, including planning, building and managing infrastructure and engineering teams for global companies. He is currently leading Insight’s team of senior solutions architects, acting as trusted advisors providing insight and expertise to solve business problems for clients.    

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Why IT Resellers Must Revisit the Full-Funnel Marketing Approach

If you’re a reseller thinking of jacking in your long-term marketing strategy for a bit of short-term success – stop what you’re doing.

ChatGPT one year on: six paradigms that AI and LLMs have introduced for brands

The window for first-mover advantage is tiny. Soon, legions of different companies will become fluent in the new lexicon of LLMs and AI, using emerging platforms to create efficiencies, transform team performance, boost revenue and grow market share.

Remote connectivity: the linchpin in a sustainable future

The potential for remote connectivity to shape the future of work cannot be understated. By embracing solutions that offer this, businesses can foster a positive culture built on flexibility and productivity

Want to improve your cybersecurity posture?

The UK’s Cyber Security Breaches Survey released earlier this...

The Data Explosion Effect

Due to recent advances in technology, businesses now have access to a plethora of data on their customers. This is often used to understand...


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