Marc Swann

Marc Swann has worked in the digital marketing industry for 12 years and is now Search Director at Glass Digital, where he oversees clients' organic search campaigns to ensure the most effective techniques and tactics are always being applied. He's passionate about delivering search campaigns in an ethical way, and has worked with some of the UK's biggest retailers like House of Fraser, Jessops, and Cotswold Outdoor, as well as international brands such as Travelex and Regus.

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Need to reduce software TCO? Focus on people

Investing in software is undoubtedly important for enterprises to stay ahead. However, the process is rarely a simple task for CIOs and IT leaders.

The future of cloud and edge optimisation

As more enterprises use multi-cloud and hybrid infrastructures, the danger of cost overruns and loss of control increases.

Here is how to stage a public cloud migration

As the relationships between CSPs and cloud providers are deepening, CSPs need to develop a clear strategy on how they add value to customer relationships.

The future of work is collaborative

As hybrid work models continue to gain traction, businesses will need to start implementing collaborative tools and processes to meet the needs and expectations of the upcoming workforce, seamlessly integrating them into existing workflows to enhance productivity and performance. Innovations in technology, including AI and machine learning, mean that organisations are in a better position than ever to shape the collaborative future of work – and with the right support in place, they can ensure that these digital tools continue to bring out the best in their workforce for years to come.

The future of programmatic advertising

Over the past ten years, programmatic advertising has become the cornerstone of most online media strategies. By harvesting data, advertisers have been able to...
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Need to reduce software TCO? Focus on people

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