Mi Elfverson is a business vlog expert and the founder of The Vlog Academy, supporting thousands of people to communicate better on video, get more confident in front of the camera and connect on a deeper level with a larger audience. Educated at Stockholm Film School, New York Film Academy and New York University, Mi has 25 years’ experience in high-end international film and video production. From Stockholm to LA, New York to London, Mi has worked as a production manager and casting director with global brands and renowned Hollywood films, ranging from Kellogg’s adverts to James Bond films. Mi launched The Vlog Academy to share her expertise with business owners and organisations, helping them to increase their online visibility and communicate with confidence via video. She soon saw that women needed their own support platform as they had different questions, different fears and different needs. This prompted her to launch Eye Storm, an online programme, teaching women how to use smartphone video to become more visible online and be seen as the go-to expert in their field. As a director and vlog coach, Mi’s forte is to calm the nerves of people who have never been in front of the camera, to make them feel relaxed and more conversational, and be able to resonate on a deeper level with their audience.