Expert insights and bold perspectives on cloud technology, digital transformation, and industry trends.
← View all opinions[vc_row][vc_column][vc_column_text]Social media marketing is about dealing with information. You evaluate consumer data, assess conversion rates, and plan your most effective social content based on y...
[vc_row][vc_column][vc_column_text]Data has long been an invaluable tool for the development of businesses everywhere. By highlighting continuously changing user and customer behaviour and sentiment,...
[vc_row][vc_column][vc_column_text]Organisations continue to move more and more of their services and infrastructure to the cloud with Gartner predicting worldwide public cloud service revenue to top...
[vc_row][vc_column][vc_column_text]Imagine this, it’s 9am and you’re the first in line to buy online tickets for an AC/DC concert. You’re going big this time, getting the best tickets money can buy. W...
[vc_row][vc_column][vc_column_text]If we’re serious about building Artificial Intelligence (AI) that makes choices which are as smart and informed as the ones we humans make, it makes sense to look in...
[vc_row][vc_column][vc_column_text]According to Gartner, the cloud services market will grow 17.5% by the end of 2019 that totals to $214.3 billion. This is an increase from $182.4 billion in 2018. Cl...
[vc_row][vc_column][vc_column_text]Whether you're a startup or a large technology company, cloud computing can propel your business forward. A cloud solution can meet the needs of your company at a re...
[vc_row][vc_column][vc_column_text]Increasingly, the boundaries of regular marketing and digital marketing are becoming blurred. The reason for this is that we live in an age where marketing almost ne...
[vc_row][vc_column][vc_column_text]Startup founders have different technical challenges at the various stages of their journey. At the early stage, it’s a race to product market fit, and at the growth...
[vc_row][vc_column][vc_column_text]High quality sales leads are the backbone of any thriving tech business, however, there are many definitions as to what a “quality” lead is. For example, should you...
[vc_row][vc_column][vc_column_text]Some technology innovation businesses focus on intellectual property (IP) generation and are well aware of the threats from the outset. However, despite intangible a...
[vc_row][vc_column][vc_column_text]Digital transformation is more than just a buzzword; it is a critical process for businesses that want to keep pace with today’s mobile-first consumers. It is also n...