Wealth managers back AI but client trust is decreasing, Avaloq research finds
Wealth managers back AI but client trust is decreasing, Avaloq research finds

Client trust in artificial intelligence (AI) appears to be declining, despite wealth managers remaining positive about the technology, according to new research from Avaloq, a global leader in digital banking solutions and wealth management technology.

  • Client trust in AI is declining according to UK wealth managers, with two fifths (40%) believing clients could never trust the use of AI in investment decisions — up from a quarter (24%) in 2024

  • Despite this, the vast majority of UK wealth managers remain positive about AI, saying it will be integral to the future of their business

  • A similar trend is evident globally, highlighting an international need to bridge the AI trust gap

Avaloq's study, conducted among over 400 wealth managers worldwide, found that two fifths (40%) of UK wealth managers now believe that clients will never trust the use of AI in investment advice, an increase from a quarter (24%) in 2024.

Despite this apparent decline in client trust, UK and global wealth managers remain confident in the potential for AI. A significant majority (87%) believe AI will be integral to the future of their work.

While wealth managers remain highly optimistic about AI, client trust in the technology appears to be falling, showing a clear disconnect. Bridging this gap will be critical for wealth managers looking to reap the true benefits AI can offer.

Suman Rao, UK Managing Director at Avaloq