Brighton-based managed hosting provider Hyve Managed Hosting announced a collaboration with Red Hat on 22 April, launching a fully managed platform built on Red Hat OpenShift that runs Kubernetes containers and virtual machines from a single control plane.
The positioning is unsubtle. With Broadcom's VMware licensing changes still reverberating through enterprise IT, Hyve is aiming the platform squarely at organisations hunting for a modernisation path that does not require a full replatforming. Licensing is aligned to physical server resources rather than per-core or per-VM, which Hyve says keeps costs predictable as environments scale.
The other half of the pitch is AI readiness. Red Hat OpenShift has become a common Kubernetes choice for regulated enterprises wanting a consistent foundation across private and hybrid environments, and Hyve is framing the offering as infrastructure reliable enough to move AI workloads from pilot into production.
Our collaboration with Red Hat is about giving customers a modern foundation that's easier to move to, cheaper to run, and that will be ready for what comes next. We have been heads-down testing the platform, and the benefits are clear: it's built for where the market is heading — container-first, automation-led and increasingly AI-driven. Just as important, it supports the realities of enterprise IT, including virtual machines, so customers can modernise at their own pace while we manage the platform end-to-end.
One early customer gave a performance-led reading.
In eCommerce, performance and reliability are non-negotiable. Moving from our previous virtualisation platform to Red Hat OpenShift with Hyve has delivered the processing speed, uptime and scalability our operations need, while significantly reducing our operational and licensing overheads. The Hyve team managed the migration end-to-end and has been a great partner at every stage.
From Red Hat's side:
We are pleased to collaborate with Hyve Managed Hosting to bring the power of Red Hat OpenShift to customers as a fully managed service. Hyve's engineering expertise and managed services model together with Red Hat's open hybrid cloud technologies help organisations modernise their infrastructure, reduce operational overhead, and build a foundation that's ready for AI workloads in production.
The platform is live, with deployments already underway at customer sites. Hyve said demand is strongest from operators of high-performance digital services such as e-commerce and data-intensive applications, as well as businesses evaluating AI-enabled services that need scalable compute and modern orchestration. The company is opening an Australian office later this year to extend services into APAC.
