NAKIVO, the US-based backup and disaster recovery software company, has appointed ICOS as its distribution partner in Italy. ICOS, a value-added distributor headquartered in Bolzano with offices in Ferrara, Verona and Milan, will carry NAKIVO Backup and Replication to IT resellers, system integrators and managed service providers across the country.
ICOS brings 30 years of experience in data protection and IT infrastructure, with operations that extend into the Mediterranean and Balkan regions.
"Italy has one of Europe's most dynamic SMB and mid-market segments and it's exactly the kind of market where NAKIVO fits," said Bruce Talley, CEO of NAKIVO. "ICOS understands that audience better than anyone and we're glad to be working with them."
NAKIVO Backup and Replication covers physical servers, virtual machines, cloud services and SaaS platforms. The company counts more than 16,000 customers in 191 countries — among them Honda, Siemens and Coca-Cola — and holds a position in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software Solutions.
"Within the landscape of backup, replication and disaster recovery solutions, NAKIVO stands out for its simplicity, speed of implementation and a pricing that meets the needs of the local market," said Federico Marini, Managing Director of ICOS. "In a highly competitive environment, all this represents a significant differentiating factor for partners."
For NAKIVO, the ICOS agreement continues a channel expansion strategy that has added more than 3,000 partners globally since the company's founding in 2012. Italy's SMB-heavy economy, where mid-sized manufacturers and services firms run heterogeneous IT environments mixing on-premise infrastructure with cloud workloads, is the kind of environment NAKIVO's hybrid coverage is designed to address.
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