The company, formerly known as Lumera Energy, targets battery storage installations of 150 kW and above — a segment it says has been underserved by aggregators and virtual power plant operators who typically focus on portfolios of 10 MW or larger. Over 3,500 industrial sites are already being planned or optimised using the platform.
The core argument is a software gap rather than a hardware one. Battery prices have fallen sharply over the past decade, making the economics of installation straightforward for industrial operators. What has not fallen is the cost and complexity of running a storage system intelligently — optimising it against variable electricity prices, forecasting consumption, trading energy on wholesale markets, and complying with grid requirements, all simultaneously.
Until now, operators have typically combined four or five separate tools to cover these functions. Furo's platform — the name stands for Forecasting, Utilizing, Realizing, and Optimizing — combines them in a continuously learning system. The company says the approach can increase the economic potential of a battery storage installation by up to 40% and reduce payback periods from fifteen years to five.
"Battery storage hardware is now a commodity. The crucial question is no longer whether to install storage, but whether to operate it intelligently. Existing control systems are static and rule-based. Furo is one of the first systems with real multi-use optimisation, combining weather forecasts, price predictions, and consumption models into a continuously learning system," said Lena Sophia Voss, co-founder.
The platform also includes a digital twin — a virtual replica of the storage project or industrial site — that allows operators to model expected revenues before commissioning, then transitions to live operation after installation.
Furo's founding team holds former roles at Apple, Google X, Stanford, UC Berkeley, and Boston Consulting Group. The move to Germany was deliberate. "We returned to Europe because we firmly believe that energy is the central challenge and the key factor for the prosperity of a society. Europe has one of the most volatile energy markets and the highest energy prices, which particularly burdens the European industry. Those with a battery storage system and the right software can turn this volatility into a competitive advantage," said Leonie Wagner, co-founder.
The company is active in Germany, Austria, Switzerland, and Spain, and counts Enpal, Sonnen (Shell), and Fenecon among its partners, alongside storage wholesalers BayWa, Segen, and IBC Solar. It currently has around 100 paying customers, with more than 600 companies on the platform in total.
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