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David Morton

David Morton, chief revenue and customer officer at HGS UK

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AI Limits in Customer Service: The Need for Human Agents

Relying on generative AI tools alone to take sole responsibility for customer support will provide an experience for individuals that lacks empathy, understanding and human interaction.
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Articles

AI Limits in Customer Service: The Need for Human Agents

Relying on generative AI tools alone to take sole responsibility for customer support will provide an experience for individuals that lacks empathy, understanding and human interaction.

Popular articles

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The Cloud Bill That Ate My Holiday Budget

Every December, somewhere between the company Christmas quiz and...
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The Great Migration That Never Paid for Itself

Every generation in IT has its pilgrimage. For some,...
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The Retail Reality Check Cloud Tools That Turn Data Into Customer Loyalty

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Packets in the Mist The Romantic Misunderstanding Between Cloud and Edge

If the cloud and the edge were people, they’d...
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Manufacturing 4.0 Bringing the Factory Floor to the Cloud

Not long ago, the idea of running a factory...
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The Cloud Bill That Ate My Holiday Budget

FinOps 0
Every December, somewhere between the company Christmas quiz and...

The Great Migration That Never Paid for Itself

FinOps 0
Every generation in IT has its pilgrimage. For some,...

The Retail Reality Check Cloud Tools That Turn Data Into Customer Loyalty

Business 0
Retail has always been a game of timing, trust,...

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