Genadt is the front of Momentum’s technology experience offering, ensuring that the most entertaining, impactful and creative technology is used to drive brand performance and engagement. From digital strategic thinking to delivery, he inspires and challenges every client touchpoint across experiential, shopper and sponsorship. Genadt works with brands like American Express, Microsoft and SAP is responsible for ensuring the agency maintains its edge in the latest innovations in experience led technology such as the use of sensory tech, holographic computing, AR, VR and digital display.
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